Archive for ‘SEO News & Updates’

Google in breach of its own guidelines?

Google has not hidden its distaste with sites that produce paid or thin content that serve no purpose other than to make the pages appear higher in search engine results pages. …

 

Google New Year Present – Google+ Improvements

Google has been working hard on making Google+ a better place than it is, after all, they are still in beta phase. So we finally got an official update from them that there are some improvements that are already live and some that will be rolled out in the next few days.…

 

Fresh Content Replacements Showing in GWT – Detected New Page Alert

Few days ago an SEO reported a new page detected[1] alert in Google Webmaster Tools. This was reported on the Webmaster World forums, apparently the page which was probably 301-ed has replaced the old page in Google search results.…

 

Author Stats Available in Google Webmaster Tools

author stats in gwtMost recent update from Google yet again improved the authorship annotations, this time not just by adding more to the serp, but allowing the authors to look at the statistics about their author profile in Google Webmaster Tools.

As you can see from the announcement on Google Webmaster blog[1] it is very easy to connect your GWT account with your Google+ profile and enable the stats to show up in GWT, which will allow you to see clicks and impressions for your author profile.…

 

How to stake ownership in the content you create

There is a fast growing change on the Internet for even better, more valuable content written by real people with a public face. Google is a notable proponent of this push to get content creators to claim their content more publicly and focus even more on producing content of the highest quality.

 

Authorship Markup Benefits

Google’s message is clear: “We want real authors to produce real content.”

In a recent post on the Webmaster Blog, Javier Tordable (Google Software Engineer), writes about recorded cases where authorship enhanced search results attract more impressions and clicks [1].…

 

Blocking Content from SERPs

Yesterday we noticed that Google has been playing around with a nasty little idea, giving the power to the user to block a site directly from the search engine result pages. This apparently goes for both organic and paid results as well[1], it’s nothing official and just one of the tests they do once in a while, like we had with endless scrolling a few months back, again, it got to our attention.…

 

Google+ Pages

Google PagesIn today’s Webmaster Central Blog post Google announced the release of Google+ for Business, their equivalent of Facebook Pages. …

 

PageRank Update: November 2011

Webmasters report global toolbar PageRank update today. Our team has tested the values on a sample of 1000 tracked domains and can confirm the news as approximately 40% of the tested URLs show variation in toolbar PR value. Recently Google changed the PR call URL which caused many to believe that PageRank was no longer showing to public.…

 

Google Freshness Algorithm to Affect 35% Searches

In today’s blog post titled “Giving you fresher, more recent search results”, Amit Singhal explains Google’s latest efforts towards preferential treatment of certain types of QDF (Query Deserves Freshness) based search queries. Google has been criticised in the past that their freshness algorithm has not really managed to catch up to a true real-time stream of news and events and are constantly trying to invent different ways of providing fresh and relevant content to users.…

 

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