Archive for ‘SEO News & Updates’

How to stake ownership in the content you create

There is a fast growing change on the Internet for even better, more valuable content written by real people with a public face. Google is a notable proponent of this push to get content creators to claim their content more publicly and focus even more on producing content of the highest quality.

 

Authorship Markup Benefits

Google’s message is clear: “We want real authors to produce real content.”

In a recent post on the Webmaster Blog, Javier Tordable (Google Software Engineer), writes about recorded cases where authorship enhanced search results attract more impressions and clicks [1].…

 

Blocking Content from SERPs

Yesterday we noticed that Google has been playing around with a nasty little idea, giving the power to the user to block a site directly from the search engine result pages. This apparently goes for both organic and paid results as well[1], it’s nothing official and just one of the tests they do once in a while, like we had with endless scrolling a few months back, again, it got to our attention.…

 

Google+ Pages

Google PagesIn today’s Webmaster Central Blog post Google announced the release of Google+ for Business, their equivalent of Facebook Pages. …

 

PageRank Update: November 2011

Webmasters report global toolbar PageRank update today. Our team has tested the values on a sample of 1000 tracked domains and can confirm the news as approximately 40% of the tested URLs show variation in toolbar PR value. Recently Google changed the PR call URL which caused many to believe that PageRank was no longer showing to public.…

 

Google Freshness Algorithm to Affect 35% Searches

In today’s blog post titled “Giving you fresher, more recent search results”, Amit Singhal explains Google’s latest efforts towards preferential treatment of certain types of QDF (Query Deserves Freshness) based search queries. Google has been criticised in the past that their freshness algorithm has not really managed to catch up to a true real-time stream of news and events and are constantly trying to invent different ways of providing fresh and relevant content to users.…

 

Please Fix Position Sorting in Google Webmaster Tools

NOTE: Google has corrected this problem in January 2012 Webmaster Tools interface update.

Hello Google,

Instead of scraping your results I choose to use Google Webmaster Tools to check my clients’ rankings. There is just this one thing that drives me crazy and that is the way you sort the ranking phrases.…

 

Google Serves Ads at the Bottom of SERP

Yeah, no funny business here, and you did read it right, Google started serving ads at the bottom of search engine result pages[1]. They have been testing this for quite some time, and it appears that they came to a conclusion that ads at the bottom seem to perform better than the ones on the side.…

 

Google Indexing Facebook Comments, Ajax/JS Execution for Indexing

It appears that some bloggers running Disqus and Facebook comments will be happy, others won’t, as apparently Google now has a great ability of executing Ajax/JS for indexing dynamic comments like the above mentioned ones.…

 

Google Webmaster Tool Alerts about Duplicate Content

Last night Google implemented a really useful alert system[1] to Google webmaster tools, an alert that will notify us about duplicate content issues across domains. In other words, if your pages get removed from the SERPs because they are thought to be a duplicate from one of the other pages on the internet, Google will let you know about it.…

 

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