Archive for ‘SEO News & Updates’

Penguin 3: An Underwhelming Update

Definition
Penguin 3: A webspam algorithm update with limited scope, aimed at easily detected link schemes.
How does it compare?

While it still has the ability to strongly impact individual sites, Penguin 3 was clearly rolled out to tackle only a small slice of the web.…

 

Hello, this is an extortion email.

blackmail

Over the years we have been a target of various negative SEO campaigns. This morning’s email tops it all though.

The sender doesn’t beat around the bush and makes it very clear saying: “this is an extortion email”.

Subject: I Want To Buy.…

 

The Second Biggest Google Update in 2014

algoroo

Algoroo reports a high level of turbulence in Google’s search results after more than 2 months of silence. The scale was at 3.27 roos which is the major spike in comparison to the previous 77 day period. This is the second biggest spike in 2014 only slightly behind the 17 May (PayDay Loan 2) jump to a whopping 3.52 roos. …

 

Top 5 Digital Marketing Activities Since 2010

No matter how satisfied or amazed you are with the Internet, you can bet that content and search results will continue to change and improve. Digital marketing strategies will also vary for as long as the demand for a seamless interaction between the Internet and the user exists.…

 

Coming Up: The Biggest Google Update of the Year?

algoroo

Warning from Australia. Algoroo is showing 17th of May as a particularly turbulent day at 3.52 roos. So far there has been no official confirmation regarding the nature of the movement in search results Matt Cutts announces Panda 4.0:

 

Google’s First Major Algorithm Update in 2014?

After a promised quiet holiday period, Google’s search results started fluctuating again on the 8th of January culminating at a massive 2.91 roos on the 17th. This is the 6th strongest SERP fluctuation we’ve seen in a year and the first major result shake up in 2014.…

 

Google is Aware of Temporary Link Schemes

Deleted

Temporary link schemes based on random link placement work a bit like this:

  1. Spam the web with links.
  2. Delete them soon after that (to avoid penalties but feed the algorithm).
  3. Count money.

But there’s a problem with this plan. Google’s webspam team is aware of it and they do take action against it. …

 

First Google Webmaster Tools Update in 2014

Cyrus Shepard (via Thomas Høgenhaven) has just reported an exciting update in Google Webmaster Tools. When you log in and navigate over to “Search Queries” you’ll see a timeline annotation saying: “An improvement to our top search queries data was applied retroactively on 12/31/13″:

GWT Update 2014

 

The Biggest SERP Flux Since Penguin 2.0

Algoroo has measured the highest recorded level of SERP flux in Google since Penguin 2.0. The jump happened on the 17th of December, following a week of intermittent fluctuation in results.

algoroo update

Our team has already investigated the cause and there doesn’t seem to be a reason to believe this was a layout change or a technical error.…

 

Feature Request for Google Places Reviews

Google’s current way of detecting fake customer reviews is far from perfect. Thanks to Mike Blumenthal some of my own falsely suspended reviews were brought to attention of Jade Wang from Google. I haven’t had any direct answer as to why they are still suspended but am glad they’re aware of the issue.

 

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