Broken links are an old problem but also a great opportunity for many websites. In this article I will outline practical ways you can look at broken links in SEO context to improve your rankings, protect your reputation and provide great user experience.
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A recent Search Engine Land article [1] by Matt McGee seems to be getting a lot of traction in the SEO community, but the misleading title triggers wrong interpretation.
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Ever wondered how you can improve your web conversion rates without breaking the bank? Worried that your site isn’t performing as well as it should be? If you’ve constructed a solid PPC (or SEO) campaign but have yet to see a dramatic rise in sales or enquiries, chances are that you should take a look at the effectiveness of your landing pages.
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Google is constantly innovating, and this can again be seen in Google Shopping, which has been launched in Australia very recently.
It will be another change to the Search Engine’s results pages (SERP’s), as users will now see shopping cart like results on their results page.
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Algorithm – A decision making logic utilized by search engines to decide what results to serve and how to rank them.
ALT – Text added in the code to describe images. ALT has value for SEO as search engines use its content instead of attempting to understand the purpose of the image.
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How to teach people SEO in five minutes?
Well, our director, Dan Petrovic took up the challenge and decided to present the basic principles of SEO to the IT and creative crowd of Brisbane during the latest Ignite event.
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August 9th Update: As reported by @alexasigno, Google has just introduced a new SERP layout for branded terms which looks like this:
More compact version is available for some Australian domains such as Flight Centre:
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SERPs (Search engine result pages) are a familiar sight to all internet users, but their presentation is starting to transform more rapidly than ever.
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Google has done a good job with determining what is and what is not boilerplate using algorithms. What this means is there is generally no need to correctly annotate what content is boilerplate and what is not. Whether the on-page words are part of the navigation, the footer, or some sort of sidebar, generally using microformats is not necessary.
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Since Google began ranking pages, it has always used links as votes. The more links from trusted sources that are directed at a particular site, the higher that site ranks. The “rel=nofollow” tag was introduced so that webmasters could decide which sites to give their vote.
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