I know that big companies go through a lot of brainstorming meetings, hiring great creative people to present their brand in a new light, a better light and increase their brand awareness. Small companies and startups often don’t have the funds to do the same, but that doesn’t mean that they can’t present their brand in a great light with just the things they have, in fact, branding can be fun, it should be fun if you ask me.
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Google clarifies webmaster questions around potential conflicting nature of rel canonical and hreflang annotation.
Briefly about rel=”alternate” hreflang=”x”
Websites which serve the same content in multiple languages can utilise the rel=”alternate” hreflang=”x” annotations to help Google decide which version to serve to which language group.
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Both Google and techy webmaster have been trying to teach the general population about the advantages of Google search like using advanced search queries and going a bit deeper with Google search tools and functionalities rather than using just the basic search box.
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If you have a site that manages a great amount of content, mostly ecommerce sites or news, pagination issues will come around. That leads to duplicate content issues and what not, similar pages broken up, or large pieces of content spread to several pages, there is a good way to deal with that, a few actually.
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Search engine spam was created by people looking to gain the upper hand in the SEO race and lazy marketers that want everything on auto pilot. It exists to trick search engines into thinking that a website should have a higher ranking than it actually deserves.
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With content marketing winning over as everyone’s idea of success blogging for your business blog sounds more and more attractive. Well, it was about time small and medium sized businesses got their attention taken but some of the things we talk about (for the past few years).
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Duplicate content is not a recent SEO issue, although the Google Panda update in February 2011 certainly upped the potential adverse effects duplicate content can have on a webmaster’s SEO efforts. Prior to the Panda update, the crawlers in Google’s search engine algorithm relegated duplicate content pages into a secondary index, often omitting the pages from SERPs altogether.
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Free hosting services can be a great start for newbies in the online industry. No money invested with a chance to learn how hosting and setting up a website works. Unfortunately, anything free on the net is subjected to mass spam, and Google obviously knows that.
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A helpful guide on how to use Google+ elements professionally and in line with Google’s branding guidelines.
Announcing your personal or brand presence on Google+ is important but Google wants webmasters to stay consistent in the way they use their brand.
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