Webmaster Central and Web Search Helpdesk Hangouts – July 13th 2012
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Archive for ‘SEO Advice’
The concept of free sharing and giving to community has taken a weird turn in the last few years. Nothing is as free as it seems. Some do it for the wrong reasons, some have the wrong approach, but giving out to your community in any way possible is always a good thing.
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Senior SEO strategist, Richard Greenwood in this excerpt from Dejan SEO’s recent seminar, talks about some effective methods of achieving some relevant quality links as an important part of an effective SEO solution.
Richard covers items such as ego baiting, .gov links and viral content concepts to generate authority and traffic to your site.
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Chris Butterworth, one of Dejan SEO’s technical strategists takes a look at onsite SEO for one of the attendees of the recent SEO seminar Dejan SEO held this past June.
Chris looks into key onsite elements for both search engines and for users, highlighting a range of free tools which can enable you to be most effective in discovering issues and creating a strategy to perform best online.
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Bronson Quick of Sennza talks about the WordPress platform, it’s user friendly interface and how easy it is to implement good SEO practices using it. He talks through some relevant built in features of WordPress and some great plugins to be most effective for this open source content management system.
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Dan Petrovic talks about main SEO issues in 2012 and covering everything from basics to advanced tips.
Please note that this is only a sample of the full presentation during our SEO seminar in June.
You’re watching the first session from the seminar highlighted below:
- Main Session: How to do SEO in 2012
- Guest Session: Quick Guide for WordPress SEO
- Technical Session: Live Website Analysis
- Strategy Session: Managing Risk of Penalties
- Link Building: How to get awesome links
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Many great websites are suddenly and quietly disappearing out of search results and we blame WordPress for that.
In the last 30 days I’ve seen more websites disappear out of Google’s index than ever and went to investigate in hope to understand what is going on.
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Google was very busy on their webmaster central blog yesterday, namely they published 4 posts. The most noted one was announcing a new algorithm change to fight web spam.
The other three talked about images and how Google ranks them, changes in GWT, as well as a great post explaining the best ways to move your content to a new location, which is what we are going to go over.
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For those who are not familiar with the term crowdsourcing, it is when a group of people, small or large, contributes to a single project you are working on. That is a basic concept, but in the SEO world crowdsourcing can be used for many purposes.
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I know that big companies go through a lot of brainstorming meetings, hiring great creative people to present their brand in a new light, a better light and increase their brand awareness. Small companies and startups often don’t have the funds to do the same, but that doesn’t mean that they can’t present their brand in a great light with just the things they have, in fact, branding can be fun, it should be fun if you ask me.
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