SEO stands for search engine optimisation and SEM for search engine marketing. From this point on it should be pretty clear that the two are a bit like “Apples” and “Fruit”.
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Google lists search results based on relevance and importance. Relevance means that a page has information related directly to the query. This could be information that matches the query exactly, or that is somehow related to the key words used in the search.
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Businesses and individuals are concerned about SEO strategy for good reason. Rankings are a key to success. A common mistake is putting too much energy into the latest gimmicks while ignoring basic principles. As with anything, a solid SEO foundation will always succeed over the long term.…
One way of getting great links without much link building effort is to tap into your competitor’s backlinks. Do it to an SEO company though and they will immediately notice what you are doing. Today we started receiving email notifications about replies to some pretty old blog and forum posts and the replies were coming from people called SEO and SEO Company and Search Engine Optimisation.
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There has been much discussion over whether meta tags, in particular the keyword meta tag, is used by Google to categorize and rank web sites.Meta tags are placed in the html code by website developers to describe the contents of a particular website for search engine indexing.
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Search engine optimisation is a discipline with touching points with web design and online marketing. It involves a number of actions performed on both, the website and its neighbourhood.
By analysing search terms and adjusting the website elements accordingly we give an ordinary website a better chance of being found in search engines.
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Google maps are great source of traffic for local business searches. Our SEO team can get you into Google Maps and optimise your listing for optimal performance. To find our more please call 1300 123 736 or contact us online.
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A lot of SEO companies still charge for the most basic advice that is publicly available and all developers should already know. At DEJAN SEO we provide this advice for free, and so does Google. Following is the official on-site optimisation guide published by Google as part of Google Webmaster’s Guidelines.
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