Links are the main element which search engines use to rank websites. This has been true for many years, and SEO companies and webmasters have been working for a long time to perfect the art of link building. That being said, it is still necessary to cover the basics first to make sure everyone is up to speed.

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This guide will take you through most essential SEO steps every webmaster should perform.

Page Titles

Page title is on the very top of the list as far as on-site optimisation goes. Google will use it to help determine the topic of your pages and serve it as a clickable link in the results.

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Google’s Webmaster Help YouTube Channel is a great place to find loads of resources and information on how Google ranks websites, and how to improve your site’s ranking. One such video, for instance, is their video answering the question “Is it better to have keywords in the URL path or filename?”.

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Search engines such as Google use several different elements when determining the website’s authority and reputation. One of the strongest indicators, however, is the number and quality of links to the site from other external websites. In simple terms, this system is very similar to a voting process.

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Like this tool?

Why not install it on your website:
<script src=”http://dejanseo.com.au/wp-content/uploads/2010/08/serp_preview.js” type=”text/javascript”></script>

Browser Extensions

Chrome: SERP Preview Tool

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Not long ago, word went out across the Internet indicating that bloggers would receive high-traffic benefits if they started to leave their links on other blog sites. While this statement is true in part, there is no reason to hire freelance individuals, at pennies per posting, to place your links onto every blog on the Internet.

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The internet is becoming more and more pronounced in a modern and changing society. With people coming to rely on it to get their information, meet people with similar interests, and so on, it is no wonder that search engines would come into development.

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