Session: 10 Ways to Screw Up in Google & 10 Ways to Fix It
Presenter: Dan Petrovic
Event: WordCamp Melbourne 2013

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Algorithm Update – the next leap!?

Called Penguin 2.0 internally at Google, the latest updates to roll out in the next week or so aim to have a significant impact on webspam tactics and the value these methodologies impart to SERPs and a sites authority, even more so than the last major update.

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Recently the Printing Industries Association of Australia in conjunction with the Graphic Arts Association of Australia asked for us to hold a webinar for their members on SEO.

The aim of the webinar was to give a general overview of what seo is, what are some of the key elements involved in an effective online solution and greater considerations for further discussion.

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Topic Controversy

After much debate in the webmaster community regarding the effectiveness of the link disavow tool on an algorithmic level, Danny Sullivan myth-busted the whole thing¹ thanks to his contacts at Google. Another source² adds further confusion to the case, however, as it perfectly aligns with webmaster observations (no documented case of recovery through link disavow tool upload only) and statements made by some Googlers (and ex-Googlers³ ) regarding the link disavow tool.

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Content rejuvenation describes the process of further development of existing content on your website, specifically targeting pages which are already popular in search engines. The idea is to maximise the benefits to your authorship and the website you write for.

 

Today I had a look at my author stats in Google Webmaster Tools and found some ordinary pages doing surprising well in search.

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As you can guess from the title, our main discovery (or I should say confirmation) is that Google+ posts you share with limited circles will not be indexed and will not return in Google’s non-personalised search results.

So, if you share a post with two other people, the three of you will be able to see that post in Google’s personalised search (SPYW).

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Recently the SEO hangout panel on Google+ has been getting a lot of great questions and even better answers, definitely a community to watch out for as you can learn a lot. A recent discussion peaked my interest and I decided to cover it a bit and share a few findings and advice from some great SEO experts here on our blog.

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I love the fact that there are more and more quality blogs out there, more new perspectives, people that share their findings and make our lives in the SEO community a lot easier and more fun to work in. But the old guns always have a bit of wisdom to share, it just happened that today 3 of the old guns brought my attention with great posts from which we can take a lot on 3 different fields.

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Google just published a video explaining some of the features of going through your search query data in Google webmaster tools, aside from the video which you can watch here they also did a follow up post on their official blog mentioning some of the main points when dealing with search query data.

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Webmasters and SEOs often rely on link data from well-known third party tools such as Majestic SEO or SEOMoz but forget to dip into search engines’ own data. Google and Bing Webmaster Tools show a representative chunk of your link data.

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