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The Great Link Paradox

The Great Link Paradox

paradox

We used to link feely on the web and anchor text has always been a matter of context and choice. Google changed everything with its profound dependency on link signals. Designer anchor text is not a pure SEO invention, Googlers themselves asked us to use descriptive anchor text to help them understand our pages better:

“Writing descriptive anchor text, the clickable words in a link, is a useful signal to help search engines and users alike to better understand your content.

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Content Visibility Tactic: Tweet Piggyback

Embedding tweets within content can add greater context to our stories and connect our readers with people and brands of interest. There is a hidden benefit, though, and it’s the way Twitter handles related content.

By embedding a tweet into your page you automatically apply for the “Related headlines” section and may qualify if you meet Twitter’s relevance and quality criteria.…

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Bite-Sized SEO Tips

HubSpot and Dejan SEO have partnered up to produce short video series discussing practical SEO solutions:

  1. How to do a quick ranking search
  2. Making sure your site isn’t blocked by search engines
  3. How to make sure your XML sitemap is working
  4. Monitoring and improving site performance
  5. How to effectively select and use keywords
  6. How to spot and remove internal duplicate content
  7. Checking your site’s popularity and trustworthiness

Get access to free #SEOBiteSized video series, register here.…

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Little-Known Gem of Google+ Engagement

There is one powerful, but often overlooked feature on Google+

TL;DR: Pages can leave reviews for other pages.

I spotted this while browsing through +Dejan SEO page and noticed it had a blank “Reviews” section. To be honest I’m pretty sure this feature has been around for a while, I just never thought about its potential.…

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How to Visualise Very Large Websites

If you’re running a small-to-medium sized website, visualising website architecture isn’t difficult. What do you do if your website exceeds 100,000 or even 1,000,000 pages?

Visio, PowerMapper, SmartDraw and similar applications won’t do the trick. They produce great visualisations in a relatively short time period, but they fail/break/time out when facing websites such as eBay and Amazon.…

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Is There Such a Thing as a Safe Link?

Good LinksIn the months behind us more and more blogs closed their doors to guest posting. More and more clients ask about safety of links, will they get penalised? All of that is understandable; however, in light of these questions and happenings I’ve seen certain SEO’s promote safe links on their website.…

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Penguin 2.0 and Matt’s overview

Penguin 2.0 update

Algorithm Update – the next leap!?

Called Penguin 2.0 internally at Google, the latest updates to roll out in the next week or so aim to have a significant impact on web spam tactics and the value these methodologies impart to SERPs and a sites authority, even more so than the last major update.…

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