Archive for ‘Research’

The Promise and Challenge of Digital Data

Standing on the Shoulders of Giants

Article by Dan Petrovic, http://dejanseo.com.au/

Audience QuestionsA great evening with the Friends of the Library brings a fascinating discussion around the promises and challenges of digital data. Four industry experts shared their insight and knowledge around information preservation, digitisation, retrieval, storage and continuity:

  • Anna Raunik, State Library of Queensland
  • Adrian Cunningham, Queensland State Archives
  • Michael Blumenstein, Griffith University
  • Linda O’Brien, Griffith University
 

How Link Value is Determined by Google PageRank

Googlebot and PagerankWhen it comes to Google’s PageRank system, not all web page links are created equal. Google determines how valuable a web page is by assigning it a given PageRank from 1 to 10, with 10 indicating that the web page is of high value and has a high probability of being visited by a random web surfer.…

 

Impact of Rankings on SERP CTR

There has been very little original research in the area of position-based clickthrough rates (CTR) in search engine result pages (SERP) and most SEO companies still quote outdated information (http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm) which may not even be relevant anymore. …

 

The Future of Search

Most users of search engines have not given much thought to the concept of search. For the most part, their thoughts regarding search revolve around thinking up search terms to type into a rectangular box. Given that this concept of online searching has changed very little since its inception, what exactly is the future of search? …

 

Cheap Flights: Keyword Targeting Challenges

If your business is geared around selling flights to consumers on the Internet, one of the first priorities of your marketing campaign should be to choose the best keywords to target consumers. Google AdWords allows advertisers to choose keywords to represent their businesses, with more popular and obvious keywords costing more each time consumers click on them.…

 

Obstacles in Experimental Testing and Reverse Engineering of Google Algorithm

One tricky thing about SEO as a marketing discipline is that it’s not an exact science and we’re dealing with proprietary algorithms which grow more complex each year. Despite the strong community in the industry and contributions to common knowledge, SEO professionals struggle to see the whole picture and are often puzzled by sometimes strange behaviour of the biggest search engines in the world.…
 

Jim Jansen

Jim JansenJim Jansen studies the uses and affordances of the Web for information searching and ecommerce, with a focus on the interaction between the person and the technology. His current areas of research include Web searching, sponsored search, and online social networking.…

 

Effect on CTR Through Combining Organic and Paid Results

In 2009 Dr. Bernard J Jansen or Pennsylvania State University and Prof. Amanda Spink of Queensland University of Technology, Australia, co-authored a research paper focused on “Investigating customer click through behavior with integrated sponsored and non-sponsored results.” The purpose of this research was specific—to discover if web searchers were being deprived of opportunities to make relevant searches because of a perceived negative bias towards sponsored links and their obvious placement on search engine pages.…

 

Comprehensive Guide to Reliable Search Results

When it comes to getting reliable and efficient search results, it pays to know how to make the most of the search engine that you are using. Google’s search interface is deceptively simple. There’s more to conducting an effective search than inputting a string of text, though.…

 

Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.

 

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