Archive for ‘Research’

How Frequent Flier Programs Influence Air Fare Choices

The potential rewards of membership in a Frequent Flyer Program (FFP) can actually cost more in terms of airfare than non-membership. However, the widespread success of FFPs as marketing toosl for airlines worldwide attests to the popularity of the notion that flying more often on more expensive tickets is economical, because it leads to rewards such as free flights, merchandise and services.…

 

Three ways to estimate the size of on-line social networks

The immense size of on-line social networks and their operators’ restrictions on user bandwidth makes actually counting the number of users each serves prohibitively expensive if not impossible, which in turn makes it difficult to measure the effectiveness of initiatives such as marketing campaigns.…

 

Google Fusion Tables

This is an overview of the research paper “Google Fusion Tables: Data Management, Integration and Collaboration in the Cloud” 

Authors: Hector Gonzalez, Alon Halevy, Christian S. Jensen, Anno Langen, Jayant Madhavan, Rebecca Shapley, Warren ShenGoogle Inc.

When a user types in a search request into Google Maps for “best fish and chip restaurants in London,” the resulting visual display is the result of the technological prowess of Google Fusion Tables.…

 

Introducing Phrase Potential Calculator

Phrase potential calculator is a tool which analyses CTR, rankings and traffic volume data and helps discover phrases of high value. The calculator uses data from Google Webmaster Tools and/or Google Keyword Tool.…

 

Applying Random Surfer Model to Peer-to-Peer Network Distribution

Author: Dan Petrovic, http://dejanseo.com.au

Digital information preservation is a hot topic and a fertile ground for many bubbling solutions and models in both practice and theory. One of the emerging issues revolves around the fact that there is more information being produced today than we’re able to store and analyse, not to mention attempts at prioritisation and archiving.…

 

Link Building Software

This study focuses on analysis of link building workflow and delivers a practical framework for process optimisation. Research activities which lead to this study were conducted in the period between January 2009 and June 2011 by Dan Petrovic and a team of no less than twenty link builders at Dejan SEO.…

 

Broken Links

Broken links are an old problem but also a great opportunity for many websites. In this article I will outline practical ways you can look at broken links in SEO context to improve your rankings, protect your reputation and provide great user experience.…

 

The Future of Search: Interfaces

According to Vernor Vinge and Ray Kurzweil [1] we’re at the dawn of technological singularity. According to their theory, in a few decades (circa 2045) technological advancement will reach a critical mass and result in an explosion of advancements in fields of science and technology.

 

Link Anatomy Visualisation

Link anatomy visualised.…

 

Referencing Websites & Web Documents

Web QuoteWhen a writer is following copyright law and standardized conventions, APA referencing is used. Here is a description of what that is and some examples of how it is used.

The APA style began in 1929 by the American Psychological Association and was used in common references by 1952.…

 

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