Archive for ‘Research’

Search Quality: The Link Graph Theory

Theory behind evaluation of search result quality through algorithmic treatment of the web index. Read on and discover some of the fundamental forces behind search engine rankings.

graph-header

Part 1 of the Search Quality Series by Dejan SEO

Introduction

There are different types of graphs on the web, useful to search engines in processing and evaluation of relevance and reputation of pages in their index. …

 

History and Identity in the Blogosphere

Blogosphere

Blogs have become a part of our culture in the 21st century, and they are indispensable for people belonging to different walks of life. Blogs can be used for a variety of purposes, like advertising, sharing news, views and opinions, running election campaigns, marketing products etc.…

 

Google Unified

The Merge

The next stage in Google’s product evolution is undoubtedly unification. Google’s many projects and shatterlings spread over a decade of development in a frantic search for the next big thing are coming back home, empty handed. Now they’re merging into a single universal product, bit by bit every piece of knowledge and experience collected so far is being used and integrated into a bigger, better and faster Google.…

 

Shareception

‘Shareception’ – Nested chain-sharing of posts in Google+ visualised in ripples.  Coined by Mark Liederbach from University of Wisconsin-Whitewater.

About the Test

While testing out the new link sharing feature we decided to see how far we can push the ripple before it becomes incoherent.…

 

Refining Search Engine Queries: Clustering and User Intent

Clustering

Understanding the way that search engines determine which pages to display in response to a user query can help to enlighten business owners and end users regarding the rankings and page views they receive from these search engines. A recent study conducted by Stanford University in conjunction with Google Inc [1].…

 

How Frequent Flier Programs Influence Air Fare Choices

The potential rewards of membership in a Frequent Flyer Program (FFP) can actually cost more in terms of airfare than non-membership. However, the widespread success of FFPs as marketing toosl for airlines worldwide attests to the popularity of the notion that flying more often on more expensive tickets is economical, because it leads to rewards such as free flights, merchandise and services.…

 

Three ways to estimate the size of on-line social networks

The immense size of on-line social networks and their operators’ restrictions on user bandwidth makes actually counting the number of users each serves prohibitively expensive if not impossible, which in turn makes it difficult to measure the effectiveness of initiatives such as marketing campaigns.…

 

Google Fusion Tables

This is an overview of the research paper “Google Fusion Tables: Data Management, Integration and Collaboration in the Cloud” 

Authors: Hector Gonzalez, Alon Halevy, Christian S. Jensen, Anno Langen, Jayant Madhavan, Rebecca Shapley, Warren ShenGoogle Inc.

When a user types in a search request into Google Maps for “best fish and chip restaurants in London,” the resulting visual display is the result of the technological prowess of Google Fusion Tables.…

 

Introducing Phrase Potential Calculator

Phrase potential calculator is a tool which analyses CTR, rankings and traffic volume data and helps discover phrases of high value. The calculator uses data from Google Webmaster Tools and/or Google Keyword Tool.…

 

Applying Random Surfer Model to Peer-to-Peer Network Distribution

Author: Dan Petrovic, http://dejanseo.com.au

Digital information preservation is a hot topic and a fertile ground for many bubbling solutions and models in both practice and theory. One of the emerging issues revolves around the fact that there is more information being produced today than we’re able to store and analyse, not to mention attempts at prioritisation and archiving.…

 

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