Archive for ‘Research’

Discovering Fake Consumer Reviews With GSRank

Researchers are working on ways to discover fake reviews by detecting organised groups of review spammers.

Fake Review Spam Formula

Researchers at University of Illinois at Chicago and Google have just introduced a new spam-fighting metric called GSRank which is a product of behavioural observation of spammer groups.…

 

Chubby Lock Service

Chubby lock service is a distributed system meant for coarse-grained activities. Although it was initially designed for activities in Google’s distributed systems, it is currently used widely as a repository and name service for configuration information. It provides low-volume but reliable storage for loosely-coupled distributed systems made up of small machines that communicate via high-speed networks.…

 

Selective Sharing in Google+

Review of the first empirical study of Google+ platform in the context of selective sharing.

Real-World Sharing & Social Networks

Sharing information is a crucial part of human interaction and communication, however in the offline world we manage the information we disclose in a natural and effortless way.…

 

Link Spam Detection

In this article we describe quantitative metric-based link spam detection in a collection of analysed domains. Accuracy and co-relation ranges from 60 to 90 percent with adjustment of different quality parameters. Our technique is still considered to be ‘work in progress’ and may not be fit for accurate automated action.…

 

Google Consumer Surveys Explained

Google recently introduced another new product called Google Consumer Surveys. The premise of this new service is to allow users to create their own consumer survey and Google will then distribute it across their publisher networks including, online news sites, video creators and app developers.…

 

Search Quality: The Link Graph Theory

Theory behind evaluation of search result quality through algorithmic treatment of the web index. Read on and discover some of the fundamental forces behind search engine rankings.

graph-header

Part 1 of the Search Quality Series by Dejan SEO

Introduction

There are different types of graphs on the web, useful to search engines in processing and evaluation of relevance and reputation of pages in their index. …

 

History and Identity in the Blogosphere

Blogosphere

Blogs have become a part of our culture in the 21st century, and they are indispensable for people belonging to different walks of life. Blogs can be used for a variety of purposes, like advertising, sharing news, views and opinions, running election campaigns, marketing products etc.…

 

Google Unified

The Merge

The next stage in Google’s product evolution is undoubtedly unification. Google’s many projects and shatterlings spread over a decade of development in a frantic search for the next big thing are coming back home, empty handed. Now they’re merging into a single universal product, bit by bit every piece of knowledge and experience collected so far is being used and integrated into a bigger, better and faster Google.…

 

Shareception

‘Shareception’ – Nested chain-sharing of posts in Google+ visualised in ripples.  Coined by Mark Liederbach from University of Wisconsin-Whitewater.

About the Test

While testing out the new link sharing feature we decided to see how far we can push the ripple before it becomes incoherent.…

 

Refining Search Engine Queries: Clustering and User Intent

Clustering

Understanding the way that search engines determine which pages to display in response to a user query can help to enlighten business owners and end users regarding the rankings and page views they receive from these search engines. A recent study conducted by Stanford University in conjunction with Google Inc [1].…

 

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