Archive for ‘Research’

What is Google+ up to now?

I have a hunch about Google+ and its impact on Google’s link graph and the search algorithm in 2013. At this point I struggle for solid evidence but have set up a few antennas and observing any new developments.

That said, I have observed a few subtle adjustments to sharpen up the architecture of Google+, mainly through use of rel=”nofollow”.…

 

How Users Interact With Google+ Communities

We’re currently running a quick survey on how people use and interact with Google+ communities. If you haven’t done the survey yet please jump here and fill it out, it’s only five multiple choice questions and should take you about a minute.…

 

Blind SERP Click Experiment

This SEO experiment is designed to test people’s clicking preferences once textual content is removed and replaced by plain outlines. Our participants were asked to open the page and nothing else. Some of them decided to click on specific results and the outcome is visible below.…

 

Conversations With Google

conversations with google

Google is undoubtedly the world’s most sophisticated search engine today, yet it’s nowhere near the true information companion we seek. This article explores the future of human-computer interaction and proposes how search engines will learn and interact with their users in the future.…

 

Experiment With Tabbed Content

 

PageRank Split Experiment

PageRank Split Experiment

One of the commonly circulated SEO theories is that links from pages with many outgoing links are not worth much. Dejan Labs team put this theory to a test in hope to find out what really happens.

The Experiment Setup

Number of domains involved: 3 (2 test domains referred to as “A” and “B” and a buffer domain used to bridge PageRank)
Test domain characteristics: Very similar domain format with slight variation.…

 

Rejuvenating Old Links

Rejuvenating Old Links

I’m pleased to announce that we’ve commenced another search experiment. We’re investigating the impact of link rejuvenation on page’s performance in search. More specifically, we’ll be changing the format of existing links to create new ones.

Background

When Google re-crawls a page and runs into a link which is slightly changed from the last crawl it will treat it as a new link*.…

 

Impact of Follower to Following Ratio on Google+

follower experiment header

The objective of this experiment was to determine whether there is a connection between the ratio of “circled” and “in circles” and page position in internal Google+ search. Often you will find that very popular pages follow only a handful of others and they tend to rank high on Google+ searches.…

 

Fresh Link Finder

Fresh Link Finder

Dejan Research Labs have created a new type of link research and analysis tool enabling fresh link discovery and record keeping. Fresh Link Finder is designed to assist whitehat SEOs and webmasters in keeping track of newly generated links to their content.…

 

What’s an average CTR for the 1st position in Google?

We analysed 7825 keywords across 172 domains and the average click-through rate (CTR) for the first position in Google was 36.15%.

Average CTR 1st Result

Analysis Explanation

Using a CTR analysis tool which works directly with Google Webmaster Tool data export we observed thousands of different keywords and how their position impacts the click-through rate (CTR) from search results.…

 

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