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Archive For: Research

Introducing: HyperPagerank

hyperpagerank

A ‘traditional’ link graph is a directed graph which consists of nodes connected by edges, a schematic representation of a document collection connected by directional links (A → B). Link-based search engines (such as Google) rely on directed link graphs to determine varying degrees of (query-agnostic) importance of pages in its index.…

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Google+ Hashtags: Initial Observations

One of the more interesting aspects of Google+ redesign in my opinion is the new way of #hashtag handling. This short post goes over a few basic observations I’ve made so far.

Triggering

What I find interesting is that certain keywords trigger the tag, while others do not.…

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Crowdsourcing: Googler’s Examples of Bad Links

Bad Links

Google’s webspam team consists of people who look at spammy links on a daily basis and can recognise bad links quickly. These people also help webmasters recover from penalties by guiding them through the reconsideration process. Part of the process often includes examples of remaining bad links and this is what we’re interested in.…

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Is Google’s Cache Your Traffic or Google’s Traffic?

I have real-time analytics on my wall in the office and every now and then I bump into an odd case of search traffic. This time I spotted a very unusual keyword:

cache:http://dejanseo.com.au/anchor-text-proximity-experiment/

keyword

It’s impossible to search Google for the above as a regular query (unless you use quotes) and users are taken to Google’s cache of the page and not your own site.…

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Impact of Word Count on Social Shares

I have so far written around 200,000 words of content. Some of my posts are long and detailed, others can be amazingly short. I experimented with various formats over the years but was unable to find the exact pattern of an ideal post size for my own blog.…

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Anchor Text Proximity Experiment

hyperlink

Background

I always felt that surrounding text plays a semantic role in Google’s search algorithm, but was never able to ascertain the degree of its influence or whether it has any impact at all. This experiment was designed to test impact of link context on a small scale with a unique search term.…

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Google Doesn’t Index Selectively Shared Posts

Excluded Circle

As you can guess from the title, our main discovery (or I should say confirmation) is that Google+ posts you share with limited circles will not be indexed and will not return in Google’s non-personalised search results.

So, if you share a post with two other people, the three of you will be able to see that post in Google’s personalised search (SPYW).…

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Chameleon’s Tail Chase

 Chameleon's Tail Chase

This article discusses the problem of diminishing keyword data and suggests innovative ways of using the available data in the future.

Key items:

  1. The value of long-tail keywords
  2. Encrypted search gaining momentum
  3. Decreasing amount of available keyword data
  4. Google’s tools process keywords to protect user privacy
  5. Working with available data to make actionable plans
The Value of Long-Tail Traffic

Numerous studies performed around long-tail traffic highlight volumeconversion rate and ranking potential as two of the most significant benefits of this keyword segment.…

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