Archive for ‘Research’

Impact of Word Count on Social Shares

I have so far written around 200,000 words of content. Some of my posts are long and detailed, others can be amazingly short. I experimented with various formats over the years but was unable to find the exact pattern of an ideal post size for my own blog.…

 

Anchor Text Proximity Experiment

hyperlink

Background

I always felt that surrounding text plays a semantic role in Google’s search algorithm, but was never able to ascertain the degree of its influence or whether it has any impact at all. This experiment was designed to test impact of link context on a small scale with a unique search term.…

 

Survey: Do you trust Google Webmaster Tools data?

Some webmasters think Google Webmaster Tools data in the “Search Queries” section is too inaccurate to be actionable. What do you think?

Results:

 

Google Doesn’t Index Selectively Shared Posts

Excluded Circle

As you can guess from the title, our main discovery (or I should say confirmation) is that Google+ posts you share with limited circles will not be indexed and will not return in Google’s non-personalised search results.

So, if you share a post with two other people, the three of you will be able to see that post in Google’s personalised search (SPYW).…

 

Chameleon’s Tail Chase

 Chameleon's Tail Chase

This article discusses the problem of diminishing keyword data and suggests innovative ways of using the available data in the future.

Key items:

  1. The value of long-tail keywords
  2. Encrypted search gaining momentum
  3. Decreasing amount of available keyword data
  4. Google’s tools process keywords to protect user privacy
  5. Working with available data to make actionable plans

The Value of Long-Tail Traffic

Numerous studies performed around long-tail traffic highlight volumeconversion rate and ranking potential as two of the most significant benefits of this keyword segment.…

 

SEO Test: Sending Mixed-Signals to Google

This is an SEO experiment designed to ascertain whether it is possible to confuse Google into noindexing your pages with combined use of rel=”canonical” and “noindex”.

Read on to find out how we intend to do it and how you can help the experiment.…

 

Link Disavow Statistics

TL;DR: We’re collecting Google’s link disavow tool data to learn more about the type of disavowed pages and domains through statistical analysis. Since Google wouldn’t release any stats on the tool I say, it’s time we start collecting and crunching our own data.…

 

What is Google+ up to now?

I have a hunch about Google+ and its impact on Google’s link graph and the search algorithm in 2013. At this point I struggle for solid evidence but have set up a few antennas and observing any new developments.

That said, I have observed a few subtle adjustments to sharpen up the architecture of Google+, mainly through use of rel=”nofollow”.…

 

How Users Interact With Google+ Communities

We’re currently running a quick survey on how people use and interact with Google+ communities. If you haven’t done the survey yet please jump here and fill it out, it’s only five multiple choice questions and should take you about a minute.…

 

Blind SERP Click Experiment

This SEO experiment is designed to test people’s clicking preferences once textual content is removed and replaced by plain outlines. Our participants were asked to open the page and nothing else. Some of them decided to click on specific results and the outcome is visible below.…

 

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