Archive for ‘Research’

Effect on CTR Through Combining Organic and Paid Results

In 2009 Dr. Bernard J Jansen or Pennsylvania State University and Prof. Amanda Spink of Queensland University of Technology, Australia, co-authored a research paper focused on “Investigating customer click through behavior with integrated sponsored and non-sponsored results.” The purpose of this research was specific—to discover if web searchers were being deprived of opportunities to make relevant searches because of a perceived negative bias towards sponsored links and their obvious placement on search engine pages.…

 

Comprehensive Guide to Reliable Search Results

When it comes to getting reliable and efficient search results, it pays to know how to make the most of the search engine that you are using. Google’s search interface is deceptively simple. There’s more to conducting an effective search than inputting a string of text, though.…

 

Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.

 

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