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The Future of Search

Most users of search engines have not given much thought to the concept of search. For the most part, their thoughts regarding search revolve around thinking up search terms to type into a rectangular box. Given that this concept of …

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Cheap Flights: Keyword Targeting Challenges

If your business is geared around selling flights to consumers on the Internet, one of the first priorities of your marketing campaign should be to choose the best keywords to target consumers. Google AdWords allows advertisers to choose keywords to …

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Jim Jansen

Jim JansenJim Jansen studies the uses and affordances of the Web for information searching and ecommerce, with a focus on the interaction between the person and the technology. His current areas of research include Web searching, sponsored search, and online social …

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Comprehensive Guide to Reliable Search Results

When it comes to getting reliable and efficient search results, it pays to know how to make the most of the search engine that you are using. Google’s search interface is deceptively simple. There’s more to conducting an effective search …

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Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.

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