Archive for ‘Research’

Top 5 Digital Marketing Activities Since 2010

No matter how satisfied or amazed you are with the Internet, you can bet that content and search results will continue to change and improve. Digital marketing strategies will also vary for as long as the demand for a seamless interaction between the Internet and the user exists.…

 

Experiment Results: Influence of Anchor Text on Document Title Rewriting

Can anchor text influence uninformative title tag replacement?

In 2012 we examined Google’s document title rewriting behaviour in order to create a list of contributing factors.

In the follow-up experiment we’ve focused on one signal only – anchor text.…

 

A Comprehensive Study of Content and Brand Visibility on Google+

Understanding Google+

Google has been aggressively attempting to diversify away from search. Over the years they’ve come up with a number of promising products in a sea of failed experiments. When Larry Page took charge of Google’s direction once again, we witnessed a sudden shut down of unviable products. …

 

Google+ Case Study: Why did my lunch go viral?

ripplesA photo of my lunch went viral on Google+ over the weekend with 28,616 views, 312 +1′s and 54 comments and I had no idea why. The level of engagement on the post goes well beyond the norm of somebody with only 16,000 followers.…

 

Scientists Use AuthorRank-Like Logic to Assess Article Quality on Wikipedia

Xiangju Qin and Pádraig Cunningham from UCD have just published an interesting paper which discusses the challenges in quality assessment of Wikipedia articles. Their approach to quality scoring is based on three main modes:

  1. Edit contribution
  2. Contributor authoritativeness measures
  3. Combination of the two

The hypothesis is that Wikipedia pages with a significant number of contributions from authoritative editors are likely to be of a high quality.…

 

Reddit: Google’s Semantic Data-Mining Opportunity

Look at this perfectly looped image sequence. It’s link building, chain making, Futurama, factory… it’s satisfying, and hypnotic. Google, however, won’t be able to link these concepts well enough unless it’s fed structured semantic data. They must find creative ways to correlate “strings” and understand “things” as webmasters don’t always have a habit of structuring their data, just like they don’t always use rel=”nofollow” or write clean code.…

 

Tested: QR and EXIF URL Discovery

googlebot

I’ll keep this short and to the point. We tested two things:

  1. Will Google discover a URL contained in a QR code?
  2. Will Google discover a URL contained in an EXIF?

The answer to both at this stage of our test is: No.…

 

The Art of Link Earning

Exactly two years ago, I published a little study on link anatomy [PDF] from link builder’s point of view and many were surprised to see so many attributes attached to something so simple as a link. Today will focus on the left hemisphere of the diagram with attention to organic acquisition scenarios (excluding any direct manipulation in the link earning process).…

 

Anchor Text Harvesting

This article explains how to crawl a single domain and generate a complete list of all external anchor text used.

harvest

80Legs

  1. Log into 80legs and create a new job. You can name it whatever you like.
  2. Add the URL of the domain you wish to crawl in the “Simple” mode of “Seed List of URLs” field.
 

How to get 25,000 +1′s and PageRank 7 in one week

WARNING: Misleading title.

Now that I got your attention I’d like to point out just how smart Google has become over the years. It seems they’re able to understand when a site has been moved and consolidate their signals accordingly without any canonicalisation or 301 redirects.…

 

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