This article discusses the problem of diminishing keyword data and suggests innovative ways of using the available data in the future.
- The value of long-tail keywords
- Encrypted search gaining momentum
- Decreasing amount of available keyword data
- Google’s tools process keywords to protect user privacy
- Working with available data to make actionable plans
The Value of Long-Tail Traffic
Numerous studies performed around long-tail traffic highlight volume, conversion rate and ranking potential as two of the most significant benefits of this keyword segment.