In recent times events have highlighted that perhaps not everyone is fully appreciating the beast that is social media. For instance, let’s look to Qantas and Westpac as an example.

Qantas, following its industrial disputes, temporary shutdown and subsequent negative publicity appeared to try and use social media to leverage some positive sentiment.…

Getting the right person to install or repair your antenna can take a lot of effort. There’s a multitude of people advertising online of in the Yellow Pages, but checking their credentials or finding someone willing to take on the job at short-notice can prove a difficult task.…