Archive for ‘Business’

Google+ Style Guide

A helpful guide on how to use Google+ elements professionally and in line with Google’s branding guidelines.

Announcing your personal or brand presence on Google+ is important but Google wants webmasters to stay consistent in the way they use their brand.…

 

Press Release Jargon

What are some of the most overused terms in press releases?

  • solution
  • best
  • leading
  • top
  • cloud
  • innovative
  • largest
  • innovation
  • leader
  • exclusive
  • unique
  • premier
  • fastest
  • great
  • sustainable
  • real-time
  • dynamic
  • extensive
  • innovator
  • leading provider
  • award winning
  • easy to use
We wrote a company description by using all of the above to see how it would sound:

Dejan SEO: Leader in internet marketing

As an award winning leader in propelling businesses towards a dynamic presence on the internet, Dejan SEO has earned accolades from small, medium and large organisations.…

 

Dejan SEO Ad: Voyeur, Virgin Australia

#Winning on Google

Zac ranked #4 for a keyword searched 50,000 times per month in Google. This brought 1,600 clicks per month and 5% converted into customers. With an average order of $100 Zac made $8,000 in sales. Knowing his average clickthrough rate (CTR) we estimated 2,055 clicks and $10,275 in sales if we moved that keyword one position up in Google.…

 

Data-Visualisation

It seems, with the development of the internet, and supporting technology in our everyday lives, our time is more and more precious. This is why many of us are so accepting of taking time out of our hectic schedules (even if it is a few minutes) to digest  information in the form of an ‘image’ as an expression of data.…

 

Three smart strategies for boosting lead quality

Over recent years, more website owners and marketers have become familiar with the term, Conversion Rate Optimisation (CRO).

 CRO is particularly attractive to search marketers who have witnessed the relentless rise of both click costs and SEO competition. Increasing conversion is a great way to control search costs.…

 

Brisbane’s Unique Window of Opportunity

Leveraging long term sustainable economic growth for Brisbane beyond the resources boom.…

 

Smartphone Usage in Australia

The smart phone has become widely popular in recent times and some statistics indicate that around 60% of us could be using them by the end of 2011 here in Australia. While that figure is considerably more than I would have guessed before doing the research, it’s not a huge surprise when I consider everyone I know has one, even my parents!…

 

Websites and small businesses in Australia

There is little doubt as to the international importance of recent advancements in communication technology. The fax machine, for instance, has historically been cited as a means for smaller businesses to compete more efficiently with larger competitors, and yet the opportunities offered by this technology are very small indeed when compared to those of the Internet.…

 

Online Shopping Statistics in 2011

In February of 2011, Getprice.com.au published a survey of almost 3000 Internet shoppers. According to the study, more Australians are shopping online than ever before. This trend began in 2009, when the global financial crisis forced Australian consumers to look for bargains on a wide variety of things.…

 

Reputation Is Everything

Reputation is everything. Dejan SEO has built its business model around that idea, and recent media coverage agrees.

For years, Dejan SEO has been helping clients make a powerful presence online, with key SEO development and thorough internet marketing techniques. With our help, countless clients have found traction through the Internet.…

 

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