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Archive For: Adwords & PPC

How Google Reviews Ads For Safety

Because of the sheer volume of Google ads that are added to the Internet hourly, Google has set a complex system into place to help monitor these ads for safety. Google uses this review system to help protect Internet users from scams, counterfeit goods, unfair or unclear billing practices and malicious downloads that could damage computers.…

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Bought, Owned & Earned media types

After speaking with someone recently about the different types of media that a company or organisation can make use, I thought I should put a short article together to cover this in more detail.

To clarify, this article is pertaining to forms of “online media” only and is not written with traditional “offline media” in mind.

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AdWords EditorVersion 9.5 Out Now

AdWords Editor Logo

Google released AdWords Editor version 9.5 a few days ago and it boasts a bunch of new features which should help you build your campaigns quicker leaving time for more important activities such as strategy development. Some features are definitely improvements, such as being able to select ad delivery method or upgraded revert options.

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6 Reasons for Bidding on your Brands Keywords

brand--on-price-labels

During my career in Search Engine Marketing, one question that keeps popping up every now and again from clients is “should/why are we bidding on our branded keywords, we are at the top anyway”. Yes, I don’t disagree with the “at the top” statement one bit, however I fully disagree with not bidding on a company’s own branded phrases.

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3 AdWords Aspects you need to be familiar with

If you are new to using the AdWords system even the simplest things to the advanced user can seem overwhelming. I have outlined 3 basic elements within any AdWords account with which you should become familiar with and if you don’t I would suggest you let someone who does understand these manage the campaign.…

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