Google have recently announced that they are introducing a ‘mute this ad’ button for ads on their Google Display Network.

How To Mute

The ‘mute this ad’ button will be in the form of a small [x], which will appear beside display ads. 

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Model large-scale bid changes with campaign bid simulator

Campaign bid simulator allows you to do the following:

• View bid changes in aggregate and model changes – even if keywords or ad groups don’t have enough data on their own.
• See what might happen if all your bids are either increased or decreased by a certain percentage (for example 10%).

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If you want to get the most out of your Google ads, you will want them to include links to various pages of your website, rather than one link to the main landing page. Luckily, Google has provided the sitelinks ad extension feature, which enables you to show customers the various services you offer, with links directing them to more info.

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Today’s quick tip is about using AdWords Automated Rules to pause keywords.  When used correctly, the function helps to save time, stop wasting money and eliminate underperforming keywords, thus making your AdWords account more efficient.

Under-performance Definition:

A keyword is underperforming if it has a very high cost per conversion, which eats up too large a portion of the profit. 

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If you’ve already got your ads running on Google, you may want to see that your money is being put to good use by checking where your ad is appearing in searches. The place where your ad appears is referred to as an “ad position”.

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Breadcrumb navigation for websites has been around for years to help users easily navigate and keep track of where they are on a particular section of the site. This feature can aid in:

• Increased usability
• Better user experience
• Increase conversion
   

With this in mind it makes sense for Google to integrate something similar into their AdWords ad format – which they now seem to be doing in beta as first reported here by periscopix.

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Because of the sheer volume of Google ads that are added to the Internet hourly, Google has set a complex system into place to help monitor these ads for safety. Google uses this review system to help protect Internet users from scams, counterfeit goods, unfair or unclear billing practices and malicious downloads that could damage computers.

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After speaking with someone recently about the different types of media that a company or organisation can make use, I thought I should put a short article together to cover this in more detail.

To clarify, this article is pertaining to forms of “online media” only and is not written with traditional “offline media” in mind.

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Google released AdWords Editor version 9.5 a few days ago and it boasts a bunch of new features which should help you build your campaigns quicker leaving time for more important activities such as strategy development. Some features are definitely improvements, such as being able to select ad delivery method or upgraded revert options.

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