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Archive For: Adwords & PPC

Google SERP Curve Ball – Test?

SERP Curveball Google’s latest curve ball in the SERPs with ‘Product Listing Ads‘ being tested!

So is what sort of impact this may have on the look of Serp’s and most importantly the impact to real world business, time will tell. …

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Adwords – Enhanced Campaigns

Enhanced Campaigns

Google released Enhanced campaigns way back in February (by the way, February is way back in internet years) as a way to: simplify AdWords, improve usability and add a few new features. Most importantly however, this introduction was primarily due …

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Google AdWords Ad Sitelinks

If you want to get the most out of your Google ads, you will want them to include links to various pages of your website, rather than one link to the main landing page. Luckily, Google has provided the sitelinks

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Ad Preview Tool – Google

If you’ve already got your ads running on Google, you may want to see that your money is being put to good use by checking where your ad is appearing in searches. The place where your ad appears is referred …

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Breadcrumbs coming to AdWords Ads

Breadcrumb navigation for websites has been around for years to help users easily navigate and keep track of where they are on a particular section of the site. This feature can aid in:

  • Increased usability
  • Better user experience
  • Increase conversion

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