Google have recently announced that they are introducing a ‘mute this ad’ button for ads on their Google Display Network.

How To Mute

The ‘mute this ad’ button will be in the form of a small [x], which will appear beside display ads. 

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Campaign bid simulator allows you to do the following:

• View bid changes in aggregate and model changes – even if keywords or ad groups don’t have enough data on their own.
• See what might happen if all your bids are either increased or decreased by a certain percentage (for example 10%).

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If you want to get the most out of your Google ads, you will want them to include links to various pages of your website, rather than one link to the main landing page. Luckily, Google has provided the sitelinks ad extension feature, which enables you to show customers the various services you offer, with links directing them to more info.

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Today’s quick tip is about using AdWords Automated Rules to pause keywords.  When used correctly, the function helps to save time, stop wasting money and eliminate underperforming keywords, thus making your AdWords account more efficient.

Under-performance Definition:

A keyword is underperforming if it has a very high cost per conversion, which eats up too large a portion of the profit. 

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If you’ve already got your ads running on Google, you may want to see that your money is being put to good use by checking where your ad is appearing in searches. The place where your ad appears is referred to as an “ad position”.

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Because of the sheer volume of Google ads that are added to the Internet hourly, Google has set a complex system into place to help monitor these ads for safety. Google uses this review system to help protect Internet users from scams, counterfeit goods, unfair or unclear billing practices and malicious downloads that could damage computers.

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After speaking with someone recently about the different types of media that a company or organisation can make use, I thought I should put a short article together to cover this in more detail.

To clarify, this article is pertaining to forms of “online media” only and is not written with traditional “offline media” in mind.

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