Archive for ‘Adwords & PPC’

Is the Search Partners Network Hurting Your CTR?

 

 

The Google search partners network is made up of sites that partner with Google to show Google ads to their visitors. On search partner sites your search ads can appear on search results pages, on site directory pages or on other pages related to a users search.…

 

Google SERP Curve Ball – Test?

SERP Curveball Google’s latest curve ball in the SERPs with ‘Product Listing Ads‘ being tested!

So is what sort of impact this may have on the look of Serp’s and most importantly the impact to real world business, time will tell. My thoughts are, authentic retailers may well be a little bitter over this latest update pushing them towards Adwords spend and indeed Google Shopping vs focusing energy on organic efforts.…

 

Adwords – Enhanced Campaigns

Enhanced Campaigns

Google released Enhanced campaigns way back in February (by the way, February is way back in internet years) as a way to: simplify AdWords, improve usability and add a few new features. Most importantly however, this introduction was primarily due to the quadrupling of mobile web traffic over the last couple of years in addition to the “blurring of lines” between: tablets, desktops and mobile devices.…

 

A (not so) subtle ad for ads on Google+

In January this year we spotted signs of first (though internal) advertising material on Google+. Today we saw a rather prominent call to action in Google’s new “Dashboard” feature on Google+.

Dashboard Adwords CTA

The dashboard itself doesn’t really offer that much and it seems to replace the “Home” option for individual users.…

 

Control the ads you see with ‘Mute this Ad’

Google have recently announced that they are introducing a ‘mute this ad’ button for ads on their Google Display Network.

How To Mute

The ‘mute this ad’ button will be in the form of a small [x], which will appear beside display ads. …

 

Model large-scale bid changes with campaign bid simulator

Model large-scale bid changes with campaign bid simulator

Campaign bid simulator allows you to do the following:

  • View bid changes in aggregate and model changes – even if keywords or ad groups don’t have enough data on their own.
  • See what might happen if all your bids are either increased or decreased by a certain percentage (for example 10%).
 

Google AdWords Ad Sitelinks

If you want to get the most out of your Google ads, you will want them to include links to various pages of your website, rather than one link to the main landing page. Luckily, Google has provided the sitelinks ad extension feature, which enables you to show customers the various services you offer, with links directing them to more info.…

 

Quick Tip – Controlling non-profitable keywords with Automated Rules

AdWords Automated Rules

 

Today’s quick tip is about using AdWords Automated Rules to pause keywords.  When used correctly, the function helps to save time, stop wasting money and eliminate underperforming keywords, thus making your AdWords account more efficient.

Under-performance Definition:

A keyword is underperforming if it has a very high cost per conversion, which eats up too large a portion of the profit. …

 

Ad Preview Tool – Google

If you’ve already got your ads running on Google, you may want to see that your money is being put to good use by checking where your ad is appearing in searches. The place where your ad appears is referred to as an “ad position”.…

 

Breadcrumbs coming to AdWords Ads

Breadcrumb navigation for websites has been around for years to help users easily navigate and keep track of where they are on a particular section of the site. This feature can aid in:

  • Increased usability
  • Better user experience
  • Increase conversion
     

With this in mind it makes sense for Google to integrate something similar into their AdWords ad format – which they now seem to be doing in beta as first reported here by periscopix.…

 
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