Archive for ‘Advanced SEO Topics’

Relationships in Large-Scale Graph Computing

Article by Dan Petrovic

Link Graph

Two years ago Grzegorz Czajkowski from Google’s system infrastructure team published an article which didn’t get much attention in the SEO community at the time. It was titled “Large-scale graph computing at Google” [1] and gave an excellent insight into the future of Google’s search.…

 

schema.org

Google, Bing and Yahoo have come up with a new initiative in order to assist with a common set of schemas for structured data markup. This resource is designed for webmasters to enable them to easier present their information to search engines.…

 

Impact of Rankings on SERP CTR

There has been very little original research in the area of position-based clickthrough rates (CTR) in search engine result pages (SERP) and most SEO companies still quote outdated information (http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm) which may not even be relevant anymore. …

 

Domain Hyphenation Test

There has been much talk about domain hyphenation with Google’s response vague as usual. Dejan SEO team put this to test and in conclusion non-hyphenated domains have an advantage over hyphenated ones. For test specifics and results read on.

Dejan SEO Loves Testing

Here are the technical details of the setup:

Domain Registration & Hosting

We registered two domains:

  • keyword1keyword2keyword3keyword4.com
  • keyword1-keyword2-keyword3-keyword4.com

They were registered seconds apart and in order as above using same whois information and custom name servers:

  • ns1.keyword1keyword2keyword3keyword4.com
  • ns2.keyword1keyword2keyword3keyword4.com

and:

  • ns1.keyword1-keyword2-keyword3-keyword4.com
  • ns2.keyword1-keyword2-keyword3-keyword4.com

Both domains were hosted on a different IP of the same C-block.…

 

Obstacles in Experimental Testing and Reverse Engineering of Google Algorithm

One tricky thing about SEO as a marketing discipline is that it’s not an exact science and we’re dealing with proprietary algorithms which grow more complex each year. Despite the strong community in the industry and contributions to common knowledge, SEO professionals struggle to see the whole picture and are often puzzled by sometimes strange behaviour of the biggest search engines in the world.…
 

Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.

 

The End of Google PageRank

Despite many claims by SEO companies around the world that PageRank does not “work” anymore, we see Google employees mentioning it over and over again in articles, blogs and videos. Webmasters have been wondering about Google’s intentions around PageRank due to the fact that the last public update was back in April 2010.…

 

Practical Guide to Viral Marketing

Giant Stars Viral Video by Dejan Petrovic & Brad Schwede

Practical Guide to Viral Marketing
Viral Content Development Example

Viral marketing. We’ve seen it, enjoyed it, passed it on, and most marketers have thought “I could do something like this for an xyz client.” Most of us, however, do not pass the “I could” stage while others experiment with varying degrees of success.…

 

Competitive Analysis of Australian SEO Results

DejanSEO team has performed a competitive analysis across top 100 Google results for “SEO” and “seo company. The dataset included 689 words occurring in 100 different page titles with 160 unique words. Complexity factor (Lexical Density) was found to be 23.2% and the Gunning-Fog Readability Index at 10.6 which puts it on the “easy” side of the readability scale.

 

Downward Spiral of Questionable SEO Practices and Why White Hat SEO Struggles to Survive

Online industry can be difficult for even the toughest guys on the block. One moment you think everything is going fine for you, you are doing your own thing, SEO your website by the book, starting to see progress, expecting that first page and eventually top ranks in the next few months.…

 

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