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Archive For: Advanced SEO Topics

Link Building Software

This study focuses on analysis of link building workflow and delivers a practical framework for process optimisation. Research activities which lead to this study were conducted in the period between January 2009 and June 2011 by Dan Petrovic and a team of no less than twenty link builders at Dejan SEO.…

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Search Algorithm Release Process at Google

During the panel discussion at the Churchill Club Danny Sullivan asked Matt Cutts, Ben Gomes, and Amit Singhal about the recent algorithm changes including the famous Panda. Although the answers were not particularly informative they did give insight into Google’s quality algorithm release process.…

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schema.org

Google, Bing and Yahoo have come up with a new initiative in order to assist with a common set of schemas for structured data markup. This resource is designed for webmasters to enable them to easier present their information to search engines.…

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Domain Hyphenation Test

There has been much talk about domain hyphenation with Google’s response vague as usual. Dejan SEO team put this to test and in conclusion non-hyphenated domains have an advantage over hyphenated ones. For test specifics and results read on.

Update

Results of this test were published on SEOMoz on the 1 May 2011.

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Obstacles in Experimental Testing and Reverse Engineering of Google Algorithm

One tricky thing about SEO as a marketing discipline is that it’s not an exact science and we’re dealing with proprietary algorithms which grow more complex each year. Despite the strong community in the industry and contributions to common knowledge, SEO professionals struggle to see the whole picture and are often puzzled by sometimes strange behaviour of the biggest search engines in the world.…

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Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.

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The End of Google PageRank

The first version of the PageRank technology was created while Larry and Sergey attended Stanford University, which owns a patent to PageRank. The PageRank patent expires in 2017. We hold a perpetual license to this patent. In October 2003, we extended our exclusivity period to this patent through 2011, at which point our license will become non-exclusive.…

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