Archive for ‘Advanced SEO Topics’

Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.

 

The End of Google PageRank

Despite many claims by SEO companies around the world that PageRank does not “work” anymore, we see Google employees mentioning it over and over again in articles, blogs and videos. Webmasters have been wondering about Google’s intentions around PageRank due to the fact that the last public update was back in April 2010.…

 

Practical Guide to Viral Marketing

Giant Stars Viral Video by Dejan Petrovic & Brad Schwede

Practical Guide to Viral Marketing
Viral Content Development Example

Viral marketing. We’ve seen it, enjoyed it, passed it on, and most marketers have thought “I could do something like this for an xyz client.” Most of us, however, do not pass the “I could” stage while others experiment with varying degrees of success.…

 

Competitive Analysis of Australian SEO Results

DejanSEO team has performed a competitive analysis across top 100 Google results for “SEO” and “seo company. The dataset included 689 words occurring in 100 different page titles with 160 unique words. Complexity factor (Lexical Density) was found to be 23.2% and the Gunning-Fog Readability Index at 10.6 which puts it on the “easy” side of the readability scale.

 

Downward Spiral of Questionable SEO Practices and Why White Hat SEO Struggles to Survive

Online industry can be difficult for even the toughest guys on the block. One moment you think everything is going fine for you, you are doing your own thing, SEO your website by the book, starting to see progress, expecting that first page and eventually top ranks in the next few months.…

 

Google Image Search Still Lagging Behind

Ever since Bing and Twitter nudged the web towards real time search, Google has been trying to get it right, but it all seems a bit too rushed and unfinished. An example of that is evident in the universal search segment.…

 

Aussie SEOs Love to File Spam Reports to Google

spammer submitting seo spam reportBy analysing the raw SEO survey data supplied by SEOMoz we found that 46 Australian SEOs submitted a spam report against another site. Funny thing is that the stats also show that those who report others are more likely to have also done something naughty. …

 

Correlation Between Latent Dirichlet Allocation (LDA) and Google Rankings

A recently published article on SEOmoz’s Daily SEO Blog discusses an exciting new find in the field of SEO – the discovery of high correlation between Latent Dirichlet Allocation (LDA) and Google’s search results. Basically, SEO researchers have found one method that Google uses to rank search results which we previously didn’t know about, and we may be able to use this to optimize pages better.…

 

Advanced PageRank Analysis by Dan Petrovic

Google PageRankRecently, Google’s Matt Cutts talked about PageRank sculpting and mentioned something which shattered many people’s PageRank sculpting theories and practices. He explained that using the HTML nofollow attribute to prevent search engine web crawlers from going to unimportant parts of a website, like a privacy policy, does not give you a higher ranking on the other pages on your site.…

 

Google Result Streaming

Today an interesting new feature of web search giant Google has emerged – live results updating. Rob Ousbey, a SEO consultant, broke the story when he noticed the phenomenon and posted it to his blog.

 

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