Archive for ‘Advanced SEO Topics’

Synonym Anomaly in SERPS

This is a transcript from a Google+ discussion on a recent anomaly we spotted in Google search results. Two separate but obviously linked terms (“temporal” and “dreaming”) are bolded when adding the word “plot” afterwards. AJ Kohn (blindfiveyearold.com) and Bill Slawski (seobythesea.com) provide some insightful hints as to why this might be the case.…

 

Introducing Phrase Potential Calculator

Phrase potential calculator is a tool which analyses CTR, rankings and traffic volume data and helps discover phrases of high value. The calculator uses data from Google Webmaster Tools and/or Google Keyword Tool.…

 

Applying Random Surfer Model to Peer-to-Peer Network Distribution

Author: Dan Petrovic, http://dejanseo.com.au

Digital information preservation is a hot topic and a fertile ground for many bubbling solutions and models in both practice and theory. One of the emerging issues revolves around the fact that there is more information being produced today than we’re able to store and analyse, not to mention attempts at prioritisation and archiving.…

 

Link Building Software

This study focuses on analysis of link building workflow and delivers a practical framework for process optimisation. Research activities which lead to this study were conducted in the period between January 2009 and June 2011 by Dan Petrovic and a team of no less than twenty link builders at Dejan SEO.…

 

The Future of Search: Interfaces

According to Vernor Vinge and Ray Kurzweil [1] we’re at the dawn of technological singularity. According to their theory, in a few decades (circa 2045) technological advancement will reach a critical mass and result in an explosion of advancements in fields of science and technology.

 

Search Algorithm Release Process at Google

During the panel discussion at the Churchill Club Danny Sullivan asked Matt Cutts, Ben Gomes, and Amit Singhal about the recent algorithm changes including the famous Panda. Although the answers were not particularly informative they did give insight into Google’s quality algorithm release process.…

 

Relationships in Large-Scale Graph Computing

Article by Dan Petrovic

Link Graph

Two years ago Grzegorz Czajkowski from Google’s system infrastructure team published an article which didn’t get much attention in the SEO community at the time. It was titled “Large-scale graph computing at Google” [1] and gave an excellent insight into the future of Google’s search.…

 

schema.org

Google, Bing and Yahoo have come up with a new initiative in order to assist with a common set of schemas for structured data markup. This resource is designed for webmasters to enable them to easier present their information to search engines.…

 

Impact of Rankings on SERP CTR

There has been very little original research in the area of position-based clickthrough rates (CTR) in search engine result pages (SERP) and most SEO companies still quote outdated information (http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm) which may not even be relevant anymore. …

 

Domain Hyphenation Test

There has been much talk about domain hyphenation with Google’s response vague as usual. Dejan SEO team put this to test and in conclusion non-hyphenated domains have an advantage over hyphenated ones. For test specifics and results read on.

Dejan SEO Loves Testing

Here are the technical details of the setup:

Domain Registration & Hosting

We registered two domains:

  • keyword1keyword2keyword3keyword4.com
  • keyword1-keyword2-keyword3-keyword4.com

They were registered seconds apart and in order as above using same whois information and custom name servers:

  • ns1.keyword1keyword2keyword3keyword4.com
  • ns2.keyword1keyword2keyword3keyword4.com

and:

  • ns1.keyword1-keyword2-keyword3-keyword4.com
  • ns2.keyword1-keyword2-keyword3-keyword4.com

Both domains were hosted on a different IP of the same C-block.…

 

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