Archive for ‘Advanced SEO Topics’

Link Spam Detection

In this article we describe quantitative metric-based link spam detection in a collection of analysed domains. Accuracy and co-relation ranges from 60 to 90 percent with adjustment of different quality parameters. Our technique is still considered to be ‘work in progress’ and may not be fit for accurate automated action.…

 

Search Quality: The Link Graph Theory

Theory behind evaluation of search result quality through algorithmic treatment of the web index. Read on and discover some of the fundamental forces behind search engine rankings.

graph-header

Part 1 of the Search Quality Series by Dejan SEO

Introduction

There are different types of graphs on the web, useful to search engines in processing and evaluation of relevance and reputation of pages in their index. …

 

2012 Brings 3 Key Improvements in Google’s Algorithm

Google is determined to level the playing field, reward good content and punish the cheaters. How will they achieve this?

There is plenty going on at Google at the moment but let’s highlight three key elements relevant to this article, even though they may not be as obvious at first:

  1. Improved spam detection
  2. Knowledge graph
  3. Social Graph
Improved Spam Detection

Web spam and aggressive SEO tend to have a domino effect due to lack of ‘justice’ and equal treatment of all websites by Google.

 

PayPal and Dejan SEO Partnership

PayPal & Dejan SEOPayPal and Dejan SEO have partnered up in efforts to help webmasters get the most out of their online presence. Part of this partnership includes a competition giving PayPal’s business account users a chance to win an SEO package worth $8,000.…

 

Google Unified

The Merge

The next stage in Google’s product evolution is undoubtedly unification. Google’s many projects and shatterlings spread over a decade of development in a frantic search for the next big thing are coming back home, empty handed. Now they’re merging into a single universal product, bit by bit every piece of knowledge and experience collected so far is being used and integrated into a bigger, better and faster Google.…

 

Refining Search Engine Queries: Clustering and User Intent

Clustering

Understanding the way that search engines determine which pages to display in response to a user query can help to enlighten business owners and end users regarding the rankings and page views they receive from these search engines. A recent study conducted by Stanford University in conjunction with Google Inc [1].…

 

Detecting Active Blogs Through User-Centric Metrics

When I was little I asked my grandfather how he makes his wooden sculptures. He told me that his job was to carve out the unneeded bits from a lump of wood. What’s left is the artwork. Google isn’t that different.…

 

Link Graph Visualisation

Dejan SEO team is working on link graph visualisation methodology in order to develop link and social network analysis framework aimed to solve risk assessment challenges, influence calculation and social graph analysis.

Link Visualisation

The big bright dot is Dejan SEO, scaling down in colour intensity with each next link connection.…

 

Title Tag Replacement

In a recent SEO experiment we tested several cases of title tag replacement in Google and discussed elements which are used for replacement and when it may happen. Today we found another great example with some additional insights as to how Google may perceive information on the internet from the semantic point of view.…

 

Missing Title Tag Substitute

Search for intitle:”Untitled Document” in Google and you will find plenty of websites with missing title tags. Worry not though as Google looks for hints of the page’s main theme elsewhere in the document and inserts it into search results instead of the title.…

 

National Sales Number: 1300 123 736 - International Callers: +61 7 3188 9200

© 2014 DEJAN SEO PTY LTD - ABN:77151340420 - ACN:151340420 - Privacy Policy

Privacy Policy by TRUSTe Google Partner