Google is determined to level the playing field, reward good content and punish the cheaters. How will they achieve this?
There is plenty going on at Google at the moment but let’s highlight three key elements relevant to this article, even though they may not be as obvious at first:
- Improved spam detection
- Knowledge graph
- Social Graph
Web spam and aggressive SEO tend to have a domino effect due to lack of ‘justice’ and equal treatment of all websites by Google.