Archive for ‘Advanced SEO Topics’

Google Unified

The Merge

The next stage in Google’s product evolution is undoubtedly unification. Google’s many projects and shatterlings spread over a decade of development in a frantic search for the next big thing are coming back home, empty handed. Now they’re merging into a single universal product, bit by bit every piece of knowledge and experience collected so far is being used and integrated into a bigger, better and faster Google.…

 

Refining Search Engine Queries: Clustering and User Intent

Clustering

Understanding the way that search engines determine which pages to display in response to a user query can help to enlighten business owners and end users regarding the rankings and page views they receive from these search engines. A recent study conducted by Stanford University in conjunction with Google Inc [1].…

 

Detecting Active Blogs Through User-Centric Metrics

When I was little I asked my grandfather how he makes his wooden sculptures. He told me that his job was to carve out the unneeded bits from a lump of wood. What’s left is the artwork. Google isn’t that different.…

 

Link Graph Visualisation

Dejan SEO team is working on link graph visualisation methodology in order to develop link and social network analysis framework aimed to solve risk assessment challenges, influence calculation and social graph analysis.

Link Visualisation

The big bright dot is Dejan SEO, scaling down in colour intensity with each next link connection.…

 

Title Tag Replacement

In a recent SEO experiment we tested several cases of title tag replacement in Google and discussed elements which are used for replacement and when it may happen. Today we found another great example with some additional insights as to how Google may perceive information on the internet from the semantic point of view.…

 

Missing Title Tag Substitute

Search for intitle:”Untitled Document” in Google and you will find plenty of websites with missing title tags. Worry not though as Google looks for hints of the page’s main theme elsewhere in the document and inserts it into search results instead of the title.…

 

Post-Panda News Results & Search Quality Assessment

After Panda consumed much of the ‘bamboo‘ on the web, MuffinTop algorithm update was supposed to mop up the rest. There are still a few ‘evil unicorns’ frolicking around in the flowery meadows of Google’s search results. In this article I describe two of them – one from standard search results, the other from the news.…

 

Define: “Product”

Even in the pre-Panda SEO world faceted navigation was a double-edged sword. Today though, if you let this monster rule your website bad things can happen – on a mass scale. How can webmasters understand how their website architecture truly looks like when they struggle to visualise it?…

 

Downloading Search Query Data

After many years of demand by the SEO and webmaster community, Google has finally given us an API option to download search query data from Google Webmaster Tools.…

 

Synonym Anomaly in SERPS

This is a transcript from a Google+ discussion on a recent anomaly we spotted in Google search results. Two separate but obviously linked terms (“temporal” and “dreaming”) are bolded when adding the word “plot” afterwards. AJ Kohn (blindfiveyearold.com) and Bill Slawski (seobythesea.com) provide some insightful hints as to why this might be the case.…

 

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