Archive for ‘Advanced SEO Topics’

Detecting Google Search Layers with Advanced Search Operators

The way Google presents search results has always been and always will be a bit of an enigma to all of us. Every now and then, however, a snippet of information slips through the cracks giving us a chance to take a look at its search anatomy.…

 

SEO Experiment With Non-Link References

Does Google use written (non-linked) URLs as a ranking signal? Dejan SEO team investigates with a simple experiment.

Link and URL reference

The Almost Link

The web is full of plain text URL references and to me they are the missing link in the link graph.

 

Correlation Equals Causation

I have to say that I am a bit fed up with all this “correlation does not equal causation” talk and wish to bring something new to your attention.

seo correlation

Authors of awesome articles rich in research, analysis and data, often feel compelled to inject the correlation ≠ causation clause.…

 

Survey Results: Users Prefer Post-Penguin Google

We asked 2,190 Google users if they noticed any changes in Google results since Penguin. This is what they said.

Yes 22.7% - No 77.3%

Google implements countless changes and tweaks to their search results over a single year and most users don’t notice more subtle changes such as order of websites in search results.…

 

PageRank Modelling Study

This is an academic study of controlled PageRank modelling of a simplified link graph in a collection of three documents.

Key Observations:

  1. Introduction of a new document into the existing collection reduces the PageRank value of existing documents
  2. Differences in PageRank value of chain-linked documents vs.
 

Google Suggest and Google’s Index not Working Together

In the recent barrage of updates we have seen plenty of improvements in Google search results and the way Google presents them. Now with Google knowledge graph[1] and other updates that improved search quality like character handling[2] we are expecting greatness from search results, but is that too much to expect from Google?…

 

Google Knowledge Graph: How did this happen?

Google goes one step further in attempt to become an intelligent search engine by introducing their knowledge graph results. “Search is a lot about discovery—the basic human need to learn and broaden your horizons.”, Google.

Knowledge Graph

Predictions for 2012

Earlier this year I predicted the three key improvements in Google’s algorithm will be improved spam detection, social graph and knowledge graph.…

 

Enterprise SEO: 2012 and Beyond

Enterprise SEO Header Image

Learn about the key elements behind our most successful enterprise SEO campaigns.

Enterprise SEO brings a whole new set of challenges on top of usual set of best optimisation practices and one of the most momentous obstacles with large-scale campaigns is the sheer scale of things.…

 

Why Google Went Social

Let’s take a look at some of the confirmed ranking factors and find out the reasons behind Google’s social focus.

Social Circle

Part 2 of the Search Quality Series by Dejan SEO

Our first search quality article discusses the link graph theory, co-citation, social graph, knowledge graph and top-level spam detection techniques.…

 

Selective Sharing in Google+

Review of the first empirical study of Google+ platform in the context of selective sharing.

Real-World Sharing & Social Networks

Sharing information is a crucial part of human interaction and communication, however in the offline world we manage the information we disclose in a natural and effortless way.…

 

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