Archive for ‘Advanced SEO Topics’

How Bounce Rate May Affect PageRank

By factoring in bounce rate data in calculation of PageRank values, Fabien Mathieu and Mohamed Bouklit create a new and enhanced ranking algorithm.

Back PageRank

 

Google Plus SEO Audit

Update: 8 January 2013

Somebody at Google has decided to use more rel=”nofollow” throughout Google+ and here’s an example:

nofollow-plus

URL within the post is nofollow, comment URL is nofollow, comment poster URL is nofollow (that was always like that) and the shared post URL is also nofollow.…

 

Small-Scale CTR Impact on Search Results

We tested the influence of small-scale click-through-rate on position of two pages on two new domains in Google. Two freshly registered domains (A & B) were used.

What did our test involve?
1. Search Google for “keyword”
2. Click on domain B in results.…

 

The Random Google

Is Google purposely randomizing things just to mess with us? Let’s take a look at one patent and two SEO experiments.

Random Choices

In March 2011, I wrote an article outlining an interesting phenomenon I observed with PageRank distribution in a controlled test environment.…

 

Unusually Fresh PageRank Update in August 2012

Google’s toolbar PageRank (TBPR) values were released to public in August this year, but with much fresher snapshot date than we remember.

PageRank value is always a historic figure showing real-time PageRank score of a page at the time when the snapshot was taken.…

 

How I Accidentally Conducted My First Panda Experiment

Taking a look at an old search experiment with some interesting observations in the light of recent algorithm changes.

Note: I welcome all input, feedback and constructive criticism. However, if you’re of the opinion that SEO experiments are pointless, then please leave now before you get deeply upset by the ‘speculative’ nature of this post.

 

Detecting Google Search Layers with Advanced Search Operators

The way Google presents search results has always been and always will be a bit of an enigma to all of us. Every now and then, however, a snippet of information slips through the cracks giving us a chance to take a look at its search anatomy.…

 

SEO Experiment With Non-Link References

Does Google use written (non-linked) URLs as a ranking signal? Dejan SEO team investigates with a simple experiment.

Link and URL reference

The Almost Link

The web is full of plain text URL references and to me they are the missing link in the link graph.

 

Correlation Equals Causation

I have to say that I am a bit fed up with all this “correlation does not equal causation” talk and wish to bring something new to your attention.

seo correlation

Authors of awesome articles rich in research, analysis and data, often feel compelled to inject the correlation ≠ causation clause.…

 

Survey Results: Users Prefer Post-Penguin Google

We asked 2,190 Google users if they noticed any changes in Google results since Penguin. This is what they said.

Yes 22.7% - No 77.3%

Google implements countless changes and tweaks to their search results over a single year and most users don’t notice more subtle changes such as order of websites in search results.…

 

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