Archive for ‘Advanced SEO Topics’

Why Red Bull Has Two Verified Google+ Pages

Google+ wants real identities for both humans and organisations. There can be only one!

That said, look what happens when you search for “Red Bull” in Google Plus:

Red Bull Search

We’re seeing two official Red Bull pages, both verified. So which one is real?…

 

Separating Local and Organic Traffic in Google Webmaster Tools

Today I’m going to share a dead-simple Google Webmaster Tools hack that will help you split up pure organic impressions and clicks from Google’s local results. Hack is maybe a strong word, in any case it’s a workaround which compensates for the missing “Google Places” filter.…

 

Reddit: Google’s Semantic Data-Mining Opportunity

Look at this perfectly looped image sequence. It’s link building, chain making, Futurama, factory… it’s satisfying, and hypnotic. Google, however, won’t be able to link these concepts well enough unless it’s fed structured semantic data. They must find creative ways to correlate “strings” and understand “things” as webmasters don’t always have a habit of structuring their data, just like they don’t always use rel=”nofollow” or write clean code.…

 

The Art of Link Earning

Exactly two years ago, I published a little study on link anatomy [PDF] from link builder’s point of view and many were surprised to see so many attributes attached to something so simple as a link. Today will focus on the left hemisphere of the diagram with attention to organic acquisition scenarios (excluding any direct manipulation in the link earning process).…

 

Anchor Text Harvesting

This article explains how to crawl a single domain and generate a complete list of all external anchor text used.

harvest

80Legs

  1. Log into 80legs and create a new job. You can name it whatever you like.
  2. Add the URL of the domain you wish to crawl in the “Simple” mode of “Seed List of URLs” field.
 

How to Visualise Very Large Websites

If you’re running a small-to-medium sized website, visualising website architecture isn’t difficult. What do you do if your website exceeds 100,000 or even 1,000,000 pages?

Visio, PowerMapper, SmartDraw and similar applications won’t do the trick. They produce great visualisations in a relatively short time period, but they fail/break/time out when facing websites such as eBay and Amazon.…

 

2 hard to notice SEO issues and one for the pros

I’ve been doing technical SEO assessments a lot here at Dejan SEO, and lots of different websites on lots of different CMSs have gone through my hands. What I noticed is, a lot of different CMSs create at least one of these 2 hard to notice technical SEO issues.…

 

Introducing: HyperPagerank

hyperpagerank

A ‘traditional’ link graph is a directed graph which consists of nodes connected by edges, a schematic representation of a document collection connected by directional links (A → B). Link-based search engines (such as Google) rely on directed link graphs to determine varying degrees of (query-agnostic) importance of pages in its index.…

 

How to rank well without unique content?

No Unique Content

While Dan and I were presenting in Poland, we received lots of questions during the Q&A as well as while mingling around. The most difficult and to me the most interesting question was: how to rank well if I have no unique content?…

 

A Not So SEO Friendly Text

You know that feeling when you’re looking to buy something online and you land on a category page of some online store listing products they offer in a nice little grid, and you’re scrolling down this grid looking at their products and then… BANG!

 

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