How to rank well without unique content?

No Unique Content

While Dan and I were presenting in Poland, we received lots of questions during the Q&A as well as while mingling around. The most difficult and to me the most interesting question was: how to rank well if I have no unique content?…

 

Webmaster Tools Changes Bring Schema Into Focus

Rich SnippetsThe Changes

WMT Menu

Changes to webmaster tools now bring Schema markup features heavily into focus. The menu structure (shown on the right) now contains a new category “Search Appearance” immediately below messages, putting it above other tools in WMT.

The Search Appearance category contains the Structured Data, Data Highlighter, HTML improvements, and Sitelinks management tools.…

 

Search Marketing Day

Dan and I spent a few days in Poznan to attend the Search Marketing Day conference. We spoke three times during the two day conference and you can find our slides below.

Things I learned in Poznan

I learned how modern mass scale cloaking campaigns are made that are designed to dominate entire first page SERP of a keyword until busted.…

 

Is There Such a Thing as a Safe Link?

Good LinksIn the months behind us more and more blogs closed their doors to guest posting. More and more clients ask about safety of links, will they get penalised? All of that is understandable; however, in light of these questions and happenings I’ve seen certain SEO’s promote safe links on their website.…

 

8 Ways to Make Your Next Blog Post Stink

Pepe Thinks Your Post Stinks

 

Bored of writing thoughtful, articulate and engaging blog posts? Use the following tricks to make your blog posts so bad no one will read them.…

 

Universal Analytics – A new take on data

Universal Analytics

So…., what’s new?

Many may be familiar with the existing Google Analytics platform, its evolution over the years since its release in 2005, its benefits and indeed its flaws.

Currently in beta, Google have released a Universal Analytics tool set  features to their well known analytics platform.…

 

A (not so) subtle ad for ads on Google+

In January this year we spotted signs of first (though internal) advertising material on Google+. Today we saw a rather prominent call to action in Google’s new “Dashboard” feature on Google+.

Dashboard Adwords CTA

The dashboard itself doesn’t really offer that much and it seems to replace the “Home” option for individual users.…

 

You Don’t Need a HR Department to Conduct Great Performance Reviews

 

Performance Reviews are quintessential to the successful operation of any business, but having an official review process in place is sometimes easier said than done. At Dejan SEO, we’ve introduced formal half-yearly performance review process a while ago. Since we don’t have a HR department, I was always double-guessing if we’re doing it right.…

 

Google’s Penguin Update: Far from over?

Starting from May 22nd there have been a lot of shifts in the SERPs, but we thought they would settle down, as they started to a few days later. But, starting from June 1st we noticed a lot of activity in the SERPs, Algoroo shows quite a bit of movement, and it is not just Algoroo, so what is actually going on?…

 

Successfully Cloaking in 2013?

I am well-aware that Google’s algorithm is work in progress and they continuously work on improving their search quality algorithm. What I saw today, however, makes me wonder if I give the algorithm too much credit.

Search query “assumptious” brings up the following page:

Spammy Screenshot

I was shocked to see something like this ranking as #1 even for rare queries.…

 

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