Effect of Website Downtime on Rankings

Site downtime is something that webmasters have to worry a lot about, as time when the site is down can mean loss of money, sales, leads, memberships, or a general decrease in whatever conversion goal a site has.

Yet another worry about site downtime is how it may affect Google’s ranking of a site – after all, Google ranks a site based on what it finds while it crawls the site – so if it doesn’t find anything, it can’t rank and index it, right?…

 

Address Change in Google Webmaster Tools VS 301 Redirects

Moving a site is a tedious and difficult process, and can be an absolute nightmare from an SEO perspective. Google’s Webmaster Tools includes a Change of Address Form.

 

Google Buckyball

Today Google’s homepage featured a brand new theme logo with an interactive buckyball replacing the second letter ‘o’ in their logo.

 

Me Nofollow!

Take a look at the source code of your Twitter profile and notice that your website URL contains a rel=”me nofollow” tag. No, this is not a reference to bad English. In fact the “me” part is in a microformats tag.…

 

How to Get Sitelinks in Google Search Results

Google’s Webmaster Help YouTube Channel has a great video that talks about Google Sitelinks and how to control them on your site. Sitelinks are the additional, in depth search results that Google sometimes returns for the top result on a search query.…

 

SEO for Marketing Agencies

Marketing AgencyToday’s world is busy, with many different concerns competing for attention. So, when people go on-line to find information about a product or service, they want to search for and find it in the bare minimum amount of time, often clicking on the first search result that comes up and appears to get them where they want to go.…

 

Google Pagerank Update

Understanding Google’s PageRank (PR) system is a major obstacle for many aspiring webmasters who are trying to get their new website ranked well in Google so that they get more visitors. Google only lets the public know a little bit about its ranking system in order to keep spammers from attempting to cheat the system and get their sites artificially ranked well.…

 

Benefit of Keywords in URL: Filename vs Directory

Keywords In URLGoogle’s Webmaster Help YouTube Channel is a great place to find loads of resources and information on how Google ranks websites, and how to improve your site’s ranking. One such video, for instance, is their video answering the question “Is it better to have keywords in the URL path or filename?”.…

 

Blekko Search Engine

Blekko ScreenshotThe search engine market is quite a crowded place. Google, by far the dominant search leader, has a massive 65% market share. Yahoo comes in at a distant second, so far back that they had to make a deal with 3rd place Bing in order to share results and ads , making them big enough to compete.…

 

Quality Guidelines for Organic Link Building

Google has been very clear about what it is looking for in order to rank a site well – they consistently say that having high quality content will get people to link to you and you will be ranked well.

 

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