Jim Jansen

Jim JansenJim Jansen studies the uses and affordances of the Web for information searching and ecommerce, with a focus on the interaction between the person and the technology. His current areas of research include Web searching, sponsored search, and online social …

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The Future of Real Time Information

In this report prepared for the United Nations’ Global Pulse team, PSFK’s researchers have identified key trends that are emerging around the capture and transmission of real-time information streams. Communities and organizations can learn from the themes in PSFK’s Future …

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Blocking Internet Cost Egypt USD 90 Million

The Egyptian government’s blocking of Internet services for 5 days is likely to have cost the country USD 90 million, according to preliminary OECD estimates.

The blocked services (telecommunication & Internet) account for roughly 3-4% of GDP or a loss …

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Comprehensive Guide to Reliable Search Results

When it comes to getting reliable and efficient search results, it pays to know how to make the most of the search engine that you are using. Google’s search interface is deceptively simple. There’s more to conducting an effective search …

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Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.

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SEO Approach

Many of our prospective clients ask us about our approach to SEO and we would usually explain our process step by step (either in person or over the phone). Recently Google has released a video which is 100% aligned with …

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