Effect on CTR Through Combining Organic and Paid Results

In 2009 Dr. Bernard J Jansen or Pennsylvania State University and Prof. Amanda Spink of Queensland University of Technology, Australia, co-authored a research paper focused on “Investigating customer click through behavior with integrated sponsored and non-sponsored results.” The purpose of this research was specific—to discover if web searchers were being deprived of opportunities to make relevant searches because of a perceived negative bias towards sponsored links and their obvious placement on search engine pages.…

 

The Future of Real Time Information

The 21st century has become the Information Age. Access to the wealth of resources and news available on the internet has converted humanity into a population of information-seekers, hungry for the latest and greatest information and technology. Mobile phones, wireless networks, social networks and other advancements have placed people in closer contact with the world around them than ever thought possible.…

 

Blocking Internet Cost Egypt USD 90 Million

The Egyptian government’s blocking of Internet services for 5 days is likely to have cost the country USD 90 million, according to preliminary OECD estimates.

The blocked services (telecommunication & Internet) account for roughly 3-4% of GDP or a loss of USD 18 million per day.…

 

Comprehensive Guide to Reliable Search Results

When it comes to getting reliable and efficient search results, it pays to know how to make the most of the search engine that you are using. Google’s search interface is deceptively simple. There’s more to conducting an effective search than inputting a string of text, though.…

 

Impact of Google’s Action Against Content Farms on Adsense

In this post we will go over a great question asked by Brian Provost on Focus and it goes like this:

“How Does Google Address “Content Farms” Without Crippling Their Adsense Revenues”
They incentivized this whole mess.

In this video (14th minute) Sergey Bring talks about AdSense as an enabling feature and a way to help people who publish great content to secure a steady income stream in order to maintain the cost of hosting and domain registration.…

 

Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.

 

SEO Approach

Many of our prospective clients ask us about our approach to SEO and we would usually explain our process step by step (either in person or over the phone). Recently Google has released a video which is 100% aligned with our internal workflow.…

 

Relative Backlinks

Relative Links

For many years now Leading SEO Experts, SEO Gurus and SEO Professionals have been exploiting a little known algorithmic signal hidden in an esoteric realm, perhaps somewhere between the inbound links and anchor text. Ladies and gentlemen I present to you – relative backlinks!

 

Tip: Making Microsoft Word More SEO Friendly

As an SEO I always deal with one or the other type of hierarchy so indentation and bullet points are a key feature for me. Microsoft Word has one very annoying thing about it and that is when you TAB a bullet point it adds a tab character instead of indenting to a new hierarchy level.…

 

How to Identify a Quality Link Opportunity

In order to get the most out of your links you need two things. You need to know what your linkable assets are and you need to know how to recognize a quality link opportunity. After all, you know what pages on your sites are important and which pages get the most attention.…

 

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