Purple Cow vs. Golden Calf: Does Niche Marketing or Charismatic Branding Win the Day?

Every marketer and businessperson wants to know the best way to make money and convince the public to flock to their products. Lately, two competing schools of thought have emerged, represented by the images of the Purple Cow and the Golden Calf.…

 

Google PageRank Update: January 2011

Google’s famous algorithmic metric – PageRank has finally updated. Our team has noticed sporadic updates in January following with a more broad burst around the 20th of January. Google decides to push out the Toolbar PageRank values to public after a long waiting period.…

 

Money VS Love

money-vs-love

Google’s Ngram Viewer tells a fascinating story when the mentions of the words “love” and “money” in literature from 1700 to 2008 are compared graphically. The line of money, cold and blue, and line of love, red of course, vie for the hearts of writers over three-hundred years of telling literary history.…

 

Google Reveals a Peak in References of Australia in English Literature

australia

This graph shows how many mentions of the country, Australia, came up literature from 1960 to 2005. The trends are less than 10% until about 1972, spiking to above 20% in 1980. Then, the number of mentions lowered to around 10% again until about 1986 when they skyrocketed.

 

Emotions are back in fashion!

feelings

Emotions – especially love – have been appearing more frequently in literature in the last ten years. “Love,” although always popular, has skyrocketed in use since 2000, as the Google Ngram shows. So too have the words “sad,” “hate” and “happy.” “Feelings,” too, has seen some growth since the 1960s – though since the “summer of love,” emotions seem to have been less taboo.…

 

Google Crisis Response Includes Queensland Flood Information

Live Link: http://www.google.com/crisisresponse/queensland_floods.html

The Google Official Queensland Flood Information Page is a helpful resource for anyone looking for more information about the recent floods in this region of Australia. The website provides the latest news updates, maps, contact information, and opportunities to volunteer to help the people who have suffered because of the flooding.…

 

Conversion Optimisation With Predictive Heatmaps

Feng-GUI offers attention analysis in the form of heatmaps.

It simulates the vision of humans during the initial 5 seconds in which they are presented with a visual. Feng-GUI then creates heatmaps that are based on an algorithm, which will predict what a human will most likely look at.…

 

Is Weak SEO the Reason for Border’s Troubles?

In a recent post by SEO by the Sea Bill Slawski poses an interesting question. Is one of the reasons for Border’s financial difficulties their lack of presence in the search results? The answer is of course not black and white.…

 

Queensland Flood Information Search Now Easier Thanks to Google

In this post Switched on Media report about a new feature which has popped out for Google searches related to flood. After a bit of investigation we realised that the extent of keywords which trigger the extra info are quite broad and even target generic terms like flood if you are searching within Australia which is a very nice use of geo-targeting feature by Google.…

 

Dejan Wins a Blekko T-Shirt at the Brisbane SEO Meetup

When David announced he was doing a lucky draw at the Brisbane SEO Meetup, Dan replied “I am feeling lucky!”. And the luck was on his side. Next thing you know he is wearing a super cool Blekko’s / Slash the web!…

 

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