Martin Reed Presents at WordCamp Melbourne

WORDCAMP MELBOURNE | 26-27 FEBRUARY 2011

Sat 3:30 – 4:10pm Martin Reed – Essential SEO + Link Building 101

Topics covered:

  • Search engine ranking factors
  • How to squeeze the most value out of existing links to your website
  • Some easy opportunities to acquire new links
  • How to optimise WordPress
  • WordPress plugins list to get the most value out of your website

Slides:

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AdWords Fail


adwords fail


 

We all Knew, but Now It’s Official, Google Toolbar Influences Rankings

When speaking of Google in the SEO world we are quite used to figuring things out on our own. We have our suspicions, and some of them eventually turn out to be right, that was the case with Google Toolbar. For the past two years we were certain that Google Toolbar gathers data that has some influence on the SERP, some may know it for a fact, but it is only now after Google’s accusation of Bing stealing their result that Amit Singhal said that they use Google Toolbar to gather data which in certain ways has an influence on the SERP.…

 

Jim Jansen

Jim JansenJim Jansen studies the uses and affordances of the Web for information searching and ecommerce, with a focus on the interaction between the person and the technology. His current areas of research include Web searching, sponsored search, and online social networking.…

 

Effect on CTR Through Combining Organic and Paid Results

In 2009 Dr. Bernard J Jansen or Pennsylvania State University and Prof. Amanda Spink of Queensland University of Technology, Australia, co-authored a research paper focused on “Investigating customer click through behavior with integrated sponsored and non-sponsored results.” The purpose of this research was specific—to discover if web searchers were being deprived of opportunities to make relevant searches because of a perceived negative bias towards sponsored links and their obvious placement on search engine pages.…

 

The Future of Real Time Information

The 21st century has become the Information Age. Access to the wealth of resources and news available on the internet has converted humanity into a population of information-seekers, hungry for the latest and greatest information and technology. Mobile phones, wireless networks, social networks and other advancements have placed people in closer contact with the world around them than ever thought possible.…

 

Blocking Internet Cost Egypt USD 90 Million

The Egyptian government’s blocking of Internet services for 5 days is likely to have cost the country USD 90 million, according to preliminary OECD estimates.

The blocked services (telecommunication & Internet) account for roughly 3-4% of GDP or a loss of USD 18 million per day.…

 

Comprehensive Guide to Reliable Search Results

When it comes to getting reliable and efficient search results, it pays to know how to make the most of the search engine that you are using. Google’s search interface is deceptively simple. There’s more to conducting an effective search than inputting a string of text, though.…

 

Impact of Google’s Action Against Content Farms on Adsense

In this post we will go over a great question asked by Brian Provost on Focus and it goes like this:

“How Does Google Address “Content Farms” Without Crippling Their Adsense Revenues”
They incentivized this whole mess.

In this video (14th minute) Sergey Bring talks about AdSense as an enabling feature and a way to help people who publish great content to secure a steady income stream in order to maintain the cost of hosting and domain registration.…

 

Influencing User Behaviour through Search Engine Optimisation Techniques

Research paper on use of search engine optimisation techniques in conjunction with content and design to influence user behaviour online. Practical applications of this study can be applied in a variety of online marketing activities and disciplines including SEO, user interface design, usability, information architecture, call to action, conversion optimisation and visual funneling.

 

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