Google’s Results Change During Weekends and Weekdays

We’ve been tracking volatility in Google’s results for a while now and one thing that’s been consistently popping up was a high level of result changes during weekends. Typically two days, but ranges from one to four. It looks as though they change the results in time for weekend and then restore them back to a “week mode”.…

 

Introducing: HyperPagerank

hyperpagerank

A ‘traditional’ link graph is a directed graph which consists of nodes connected by edges, a schematic representation of a document collection connected by directional links (A → B). Link-based search engines (such as Google) rely on directed link graphs to determine varying degrees of (query-agnostic) importance of pages in its index.…

 

Search Metrics

Technical SEO session with Marcus Tober who will be presenting exciting features of Search Metrics suite.

Search Metrics

Event Details

Venue: Google+, Hangouts on Air
Date: Thursday, 8 August 2013
Time: 6pm AEST (Brisbane time)

To joins us please RSVP here: https://plus.google.com/events/ct1qps68iv04nvutso4i0k2a8bk

Official Website: http://searchmetrics.com/

A word from Marcus Tober

The very technical SEO game is about to change.…

 

Cognitive SEO

Hangout on air with Razvan Gavrilas, the founder of Cognitive SEO.

  • What is Cognitive SEO?
  • Features & Functionality
  • Usage Examples
  • Tactics

When?

Thursday, 7pm AEST, 1 August 2013, On Google+

Want to participate?

There is a limited number of spots available for live participation in this hangout so if you wish to join in please let us know in advance.…

 

The importance of the PR agency in online marketing

PR for Online MarketingRecently I met with some of the team at Red PR and we got talking as to the importance of Public Relations in the field of Online Marketing.  ‘Joining the dots’ between the online marketing space and the real world is something they are embracing in creating solutions for each of their clients. …

 

Google SERP Curve Ball – Test?

SERP Curveball Google’s latest curve ball in the SERPs with ‘Product Listing Ads‘ being tested!

So is what sort of impact this may have on the look of Serp’s and most importantly the impact to real world business, time will tell. My thoughts are, authentic retailers may well be a little bitter over this latest update pushing them towards Adwords spend and indeed Google Shopping vs focusing energy on organic efforts.…

 

The Guest Post Request Zombie Apocalypse

Zombie apocalypse

If I’m honest, I was guilty of some ignorance. I didn’t realise the mountains of crap that blog owners are subject to. It’s like hordes of the un-dead have somehow got access to the internet and are making their way towards your website.…

 

Adwords – Enhanced Campaigns

Enhanced Campaigns

Google released Enhanced campaigns way back in February (by the way, February is way back in internet years) as a way to: simplify AdWords, improve usability and add a few new features. Most importantly however, this introduction was primarily due to the quadrupling of mobile web traffic over the last couple of years in addition to the “blurring of lines” between: tablets, desktops and mobile devices.…

 

How to rank well without unique content?

No Unique Content

While Dan and I were presenting in Poland, we received lots of questions during the Q&A as well as while mingling around. The most difficult and to me the most interesting question was: how to rank well if I have no unique content?…

 

Webmaster Tools Changes Bring Schema Into Focus

Rich SnippetsThe Changes

WMT Menu

Changes to webmaster tools now bring Schema markup features heavily into focus. The menu structure (shown on the right) now contains a new category “Search Appearance” immediately below messages, putting it above other tools in WMT.

The Search Appearance category contains the Structured Data, Data Highlighter, HTML improvements, and Sitelinks management tools.…

 

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