SERPS

August 9th Update: As reported by @alexasigno, Google has just introduced a new SERP layout for branded terms which looks like this:

Sony Serps

More compact version is available for some Australian domains such as Flight Centre:

Flight Centre SERPS

SERPs (Search engine result pages) are a familiar sight to all internet users, but their presentation is starting to transform more rapidly than ever.…

 

Boilerplate Content

Google has done a good job with determining what is and what is not boilerplate using algorithms. What this means is there is generally no need to correctly annotate what content is boilerplate and what is not. Whether the on-page words are part of the navigation, the footer, or some sort of sidebar, generally using microformats is not necessary.…

 

No Follow

Since Google began ranking pages, it has always used links as votes. The more links from trusted sources that are directed at a particular site, the higher that site ranks. The “rel=nofollow” tag was introduced so that webmasters could decide which sites to give their vote.…

 

Mobile SEO is Local SEO

The number of mobile internet users is increasing each year with great speed, so it is easy to figure out that the search traffic trends over mobile devices have increased as well. Since more and more people are using smart phones there is little need to create mobile versions of the site and to optimise them, although we would advice that you do so.…

 

Can Coding Errors Affect SEO?

There are many common misconceptions surrounding SEO; most involve keywords and backlinks but some even include the actual code of the website itself. Does coding have an impact on SEO?

codeMost say that it doesn’t. This likely stems from the fact that w3c validation is confirmed to have no impact whatsoever on page rank and SEO.…

 

Google Images Update

In a recent article we highlighted the fact that Google Images lacks in freshness. Although that is largely still the case, there have been some positive movements in attempt to make image search fresher. For example if you search for something that’s recently been covered or introduced Google will now put a timestamp on the image to show how recent it is.…

 

Guide for Building High Quality Websites

Building a website that users enjoy and want to return to is a difficult task. However, there are few guidelines one can use to measure the quality of a website.

The information provided by the website should be trustworthy. A high quality site should reflect the interests of its creators or fulfill a real want, rather than be generated according to what will bring in more search engine results.…

 

Google Social Search Comes to Australia

Social Search from Google is here, in response to Bing’s high level integration of Facebook data. Social Search gives precedence in search results to people that you know in real life and online, based on your friend lists on Google social media sites.…

 

Google Places Listing Optimisation

Local searches are gaining in volume, which is a fact. A clear presence on the web can increase your outreach and gain you more customers. Google Places is still not utilised by a great number of businesses, and that is a great mistake.…

 

Instant Previews in Google Webmaster Tools

Google Webmaster Tools has introduced a new experimental (Google Labs) feature in their interface. Webmasters can now check out their SERP previews and understand how their pages will be seen with confidence. The tool not only gives visual overview but also points out any any elements of the page Google had troubles with (css, js, images, flash…etc).…

 

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