SEO in 5 Minutes

How to teach people SEO in five minutes?

Well, our director, Dan Petrovic took up the challenge and decided to present the basic principles of SEO to the IT and creative crowd of Brisbane during the latest Ignite event.…

 

schema.org

Google, Bing and Yahoo have come up with a new initiative in order to assist with a common set of schemas for structured data markup. This resource is designed for webmasters to enable them to easier present their information to search engines.…

 

SEARCH Conference 2011: Day 2

Photos From Day 2

Back to Day 1

Video Gallery:

Back to Day 1

 

SEARCH Conference 2011

Review of the Second International SEARCH Conference

The South East Asia Research Centre for Communication and Humanities

Location: Taylor’s University, Kuala Lumpur, Malaysia
Dates: 28 May, 29 May 2011
Author: Dan Petrovic

This year’s SEARCH conference featured an incredible number of insightful speakers from different parts of the world.…

 

SERPS

August 9th Update: As reported by @alexasigno, Google has just introduced a new SERP layout for branded terms which looks like this:

Sony Serps

More compact version is available for some Australian domains such as Flight Centre:

Flight Centre SERPS

SERPs (Search engine result pages) are a familiar sight to all internet users, but their presentation is starting to transform more rapidly than ever.…

 

Boilerplate Content

Google has done a good job with determining what is and what is not boilerplate using algorithms. What this means is there is generally no need to correctly annotate what content is boilerplate and what is not. Whether the on-page words are part of the navigation, the footer, or some sort of sidebar, generally using microformats is not necessary.…

 

No Follow

Since Google began ranking pages, it has always used links as votes. The more links from trusted sources that are directed at a particular site, the higher that site ranks. The “rel=nofollow” tag was introduced so that webmasters could decide which sites to give their vote.…

 

Mobile SEO is Local SEO

The number of mobile internet users is increasing each year with great speed, so it is easy to figure out that the search traffic trends over mobile devices have increased as well. Since more and more people are using smart phones there is little need to create mobile versions of the site and to optimise them, although we would advice that you do so.…

 

Can Coding Errors Affect SEO?

There are many common misconceptions surrounding SEO; most involve keywords and backlinks but some even include the actual code of the website itself. Does coding have an impact on SEO?

codeMost say that it doesn’t. This likely stems from the fact that w3c validation is confirmed to have no impact whatsoever on page rank and SEO.…

 

Google Images Update

In a recent article we highlighted the fact that Google Images lacks in freshness. Although that is largely still the case, there have been some positive movements in attempt to make image search fresher. For example if you search for something that’s recently been covered or introduced Google will now put a timestamp on the image to show how recent it is.…

 

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