Cognitive SEO

Hangout on air with Razvan Gavrilas, the founder of Cognitive SEO.

  • What is Cognitive SEO?
  • Features & Functionality
  • Usage Examples
  • Tactics

When?

Thursday, 7pm AEST, 1 August 2013, On Google+

Want to participate?

There is a limited number of spots available for live participation in this hangout so if you wish to join in please let us know in advance.…

 

The importance of the PR agency in online marketing

PR for Online MarketingRecently I met with some of the team at Red PR and we got talking as to the importance of Public Relations in the field of Online Marketing.  ’Joining the dots’ between the online marketing space and the real world is something they are embracing in creating solutions for each of their clients. …

 

Google SERP Curve Ball – Test?

SERP Curveball Google’s latest curve ball in the SERPs with ‘Product Listing Ads‘ being tested!

So is what sort of impact this may have on the look of Serp’s and most importantly the impact to real world business, time will tell. My thoughts are, authentic retailers may well be a little bitter over this latest update pushing them towards Adwords spend and indeed Google Shopping vs focusing energy on organic efforts.…

 

The Guest Post Request Zombie Apocalypse

Zombie apocalypse

If I’m honest, I was guilty of some ignorance. I didn’t realise the mountains of crap that blog owners are subject to. It’s like hordes of the un-dead have somehow got access to the internet and are making their way towards your website.…

 

Adwords – Enhanced Campaigns

Enhanced Campaigns

Google released Enhanced campaigns way back in February (by the way, February is way back in internet years) as a way to: simplify AdWords, improve usability and add a few new features. Most importantly however, this introduction was primarily due to the quadrupling of mobile web traffic over the last couple of years in addition to the “blurring of lines” between: tablets, desktops and mobile devices.…

 

How to rank well without unique content?

No Unique Content

While Dan and I were presenting in Poland, we received lots of questions during the Q&A as well as while mingling around. The most difficult and to me the most interesting question was: how to rank well if I have no unique content?…

 

Webmaster Tools Changes Bring Schema Into Focus

Rich SnippetsThe Changes

WMT Menu

Changes to webmaster tools now bring Schema markup features heavily into focus. The menu structure (shown on the right) now contains a new category “Search Appearance” immediately below messages, putting it above other tools in WMT.

The Search Appearance category contains the Structured Data, Data Highlighter, HTML improvements, and Sitelinks management tools.…

 

Search Marketing Day

Dan and I spent a few days in Poznan to attend the Search Marketing Day conference. We spoke three times during the two day conference and you can find our slides below.

Things I learned in Poznan

I learned how modern mass scale cloaking campaigns are made that are designed to dominate entire first page SERP of a keyword until busted.…

 

Is There Such a Thing as a Safe Link?

Good LinksIn the months behind us more and more blogs closed their doors to guest posting. More and more clients ask about safety of links, will they get penalised? All of that is understandable; however, in light of these questions and happenings I’ve seen certain SEO’s promote safe links on their website.…

 

8 Ways to Make Your Next Blog Post Stink

Pepe Thinks Your Post Stinks

 

Bored of writing thoughtful, articulate and engaging blog posts? Use the following tricks to make your blog posts so bad no one will read them.…

 

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