Bootcamp

Presentation Slides, Tools & Links

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Google Sitelinks Updated – New Options in GWT as Well

Google made a great improvement to our website’s sitelinks shown in the SERPs. From now on users will have a better view, better quality and more diverse results based on the search query, and there is also the possibility of removing the sitelinks you don’t want to show in the SERPs.…

 

6 Reasons for Bidding on your Brands Keywords

brand--on-price-labels

During my career in Search Engine Marketing, one question that keeps popping up every now and again from clients is “should/why are we bidding on our branded keywords, we are at the top anyway”. Yes, I don’t disagree with the “at the top” statement one bit, however I fully disagree with not bidding on a company’s own branded phrases.

 

Google Plus SEO, What Does it Equal?

Google+Google Plus has now been live just over a month. It has amassed over 20 million users since its time of release, even though technically it is still in its beta version and hasn’t even been properly released yet, which is saying something.…

 

Limit of 301 Redirects

In a video session Matt Cutts explains an issue of 301 redirection (permanent redirects) and talks about limits of use and how many redirects can be chained together.…

 

SEO Test: Site Command

According to our casual observations site: command in Google tends to sort URLs by their length among other criteria (candicates: indexing/caching date, content, uniqueness…etc). To test how this work with pure URLs and minimal content we conducted a test with the following parameters:…

 

New and Easier Approach to Authorship Markup

Google just made our lives a whole lot easier when it comes to displaying authorship in the search results. For non techy people it was not that easy to implement rel=author so they could see the benefits of having their image and links show up in SERP as well as getting the right contribution for their work.…

 

Google Archive News

In their information preservation initiative, Google introduces many pages of books and news materials available for search by public. Although OCR technology has been around for decades we still don’t seem to be able to get it right. …

 

Smartphone Pie

Smartphone Pie

 

PageRank Update: August 2011

Google Pagerank UpdateDejan SEO team reports another surprise  PageRank update at Google. At this stage it’s not clear whether the update is localised to a limited number of results or rolled out globally. Last reported update took place in July after the June’s Twitter stuff-up by Google.…

 

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