6 Reasons for Bidding on your Brands Keywords

brand--on-price-labels

During my career in Search Engine Marketing, one question that keeps popping up every now and again from clients is “should/why are we bidding on our branded keywords, we are at the top anyway”. Yes, I don’t disagree with the “at the top” statement one bit, however I fully disagree with not bidding on a company’s own branded phrases.

 

Google Plus SEO, What Does it Equal?

Google+Google Plus has now been live just over a month. It has amassed over 20 million users since its time of release, even though technically it is still in its beta version and hasn’t even been properly released yet, which is saying something.…

 

Limit of 301 Redirects

In a video session Matt Cutts explains an issue of 301 redirection (permanent redirects) and talks about limits of use and how many redirects can be chained together.…

 

SEO Test: Site Command

According to our casual observations site: command in Google tends to sort URLs by their length among other criteria (candicates: indexing/caching date, content, uniqueness…etc). To test how this work with pure URLs and minimal content we conducted a test with the following parameters:…

 

New and Easier Approach to Authorship Markup

Google just made our lives a whole lot easier when it comes to displaying authorship in the search results. For non techy people it was not that easy to implement rel=author so they could see the benefits of having their image and links show up in SERP as well as getting the right contribution for their work.…

 

Google Archive News

In their information preservation initiative, Google introduces many pages of books and news materials available for search by public. Although OCR technology has been around for decades we still don’t seem to be able to get it right. …

 

Smartphone Pie

Smartphone Pie

 

PageRank Update: August 2011

Google Pagerank UpdateDejan SEO team reports another surprise  PageRank update at Google. At this stage it’s not clear whether the update is localised to a limited number of results or rolled out globally. Last reported update took place in July after the June’s Twitter stuff-up by Google.…

 

Search Algorithm Release Process at Google

During the panel discussion at the Churchill Club Danny Sullivan asked Matt Cutts, Ben Gomes, and Amit Singhal about the recent algorithm changes including the famous Panda. Although the answers were not particularly informative they did give insight into Google’s quality algorithm release process.…

 

The Promise and Challenge of Digital Data

Standing on the Shoulders of Giants

Article by Dan Petrovic, http://dejanseo.com.au/

Audience QuestionsA great evening with the Friends of the Library brings a fascinating discussion around the promises and challenges of digital data. Four industry experts shared their insight and knowledge around information preservation, digitisation, retrieval, storage and continuity:

  • Anna Raunik, State Library of Queensland
  • Adrian Cunningham, Queensland State Archives
  • Michael Blumenstein, Griffith University
  • Linda O’Brien, Griffith University
 

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