Aerogel

 

In my hand is a single vial of Aerogel particles. Aerogel is a porous synthetic material developed by NASA by creating a gel-like substance and then removing it, leaving most of the mass of this substance nothing more than air held by firm scaffolding.…

 

Three smart strategies for boosting lead quality

Over recent years, more website owners and marketers have become familiar with the term, Conversion Rate Optimisation (CRO).

 CRO is particularly attractive to search marketers who have witnessed the relentless rise of both click costs and SEO competition. Increasing conversion is a great way to control search costs.…

 

Brisbane Young Entrepreneur of the Year

Dan was one of this year’s finalists in the Brisbane Young Entrepreneur of the Year event organised by the Brisbane Business News. Simon Phillips and Dan Petrovic attended the awards ceremony and lunch where they had the opportunity to meet other young and successful people in business and exchange experience and thoughts on the most pressing entrepreneurship issues  today.…

 

Blocking Content from SERPs

Yesterday we noticed that Google has been playing around with a nasty little idea, giving the power to the user to block a site directly from the search engine result pages. This apparently goes for both organic and paid results as well[1], it’s nothing official and just one of the tests they do once in a while, like we had with endless scrolling a few months back, again, it got to our attention.…

 

Brisbane’s Unique Window of Opportunity

Leveraging long term sustainable economic growth for Brisbane beyond the resources boom.…

 

Martin Reed Returns to Australia

Martin Reed, our top expert for technical SEO made a trip to the other side of the world and spent his summer in Europe.…

 

Common Crawl: The Open Search Engine

 Somewhere in the IP range between 38.107.191.66 and 38.107.191.119 lurks a fresh new bot, crawling and weaving an open web free from the shroud of mystery and secret algorithms of Google and Bing. …

 

Google+ Pages

Google PagesIn today’s Webmaster Central Blog post Google announced the release of Google+ for Business, their equivalent of Facebook Pages. …

 

PageRank Update: November 2011

Webmasters report global toolbar PageRank update today. Our team has tested the values on a sample of 1000 tracked domains and can confirm the news as approximately 40% of the tested URLs show variation in toolbar PR value. Recently Google changed the PR call URL which caused many to believe that PageRank was no longer showing to public.…

 

Google Freshness Algorithm to Affect 35% Searches

In today’s blog post titled “Giving you fresher, more recent search results”, Amit Singhal explains Google’s latest efforts towards preferential treatment of certain types of QDF (Query Deserves Freshness) based search queries. Google has been criticised in the past that their freshness algorithm has not really managed to catch up to a true real-time stream of news and events and are constantly trying to invent different ways of providing fresh and relevant content to users.…

 

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