Google Icon Under a Microscope

Zooming Google icon under a microscope.

 

Author Stats Available in Google Webmaster Tools

author stats in gwtMost recent update from Google yet again improved the authorship annotations, this time not just by adding more to the serp, but allowing the authors to look at the statistics about their author profile in Google Webmaster Tools.

As you can see from the announcement on Google Webmaster blog[1] it is very easy to connect your GWT account with your Google+ profile and enable the stats to show up in GWT, which will allow you to see clicks and impressions for your author profile.…

 

How to stake ownership in the content you create

There is a fast growing change on the Internet for even better, more valuable content written by real people with a public face. Google is a notable proponent of this push to get content creators to claim their content more publicly and focus even more on producing content of the highest quality.

 

Authorship Markup Benefits

Google’s message is clear: “We want real authors to produce real content.”

In a recent post on the Webmaster Blog, Javier Tordable (Google Software Engineer), writes about recorded cases where authorship enhanced search results attract more impressions and clicks [1].…

 

Hosting Issues You Need to Pay Attention to

Last week Google did a great post on their webmaster blog about hosting issues that any webmaster or hosting provider needs to pay attention to in order to improve their website and have better chances of ranking higher in the SERPs.…

 

Synonym Anomaly in SERPS

This is a transcript from a Google+ discussion on a recent anomaly we spotted in Google search results. Two separate but obviously linked terms (“temporal” and “dreaming”) are bolded when adding the word “plot” afterwards. AJ Kohn (blindfiveyearold.com) and Bill Slawski (seobythesea.com) provide some insightful hints as to why this might be the case.…

 

Sydney Photos by Tourists and Locals

Here is an example of smart data visualisation. An image of Sydney published on Flickr by Eric Fischer indicating differences between where tourists and locals choose to take photos from…

 

Multilingual Content Markup now Active in Google

Google added another link markup that will help webmasters stay away from the duplicate content issue, we are talking about multilingual content markup[1]. This can work in two examples, first one is different variations of the same language, like UK and US English or for websites featuring different languages.…

 

Introducing Phrase Potential Calculator

Phrase potential calculator is a tool which analyses CTR, rankings and traffic volume data and helps discover phrases of high value. The calculator uses data from Google Webmaster Tools and/or Google Keyword Tool.…

 

Aerogel

 

In my hand is a single vial of Aerogel particles. Aerogel is a porous synthetic material developed by NASA by creating a gel-like substance and then removing it, leaving most of the mass of this substance nothing more than air held by firm scaffolding.…

 

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