Simple Ways to Ensure Your Great Content Gets Seen

Disagreements over SEO content marketing are one of the hot topics, considering how hot content marketing is. Some believe that content marketing doesn’t work because they wrote a “great” piece of content and no one read it. Readers decide that a piece of content is great based on its usefulness to them, and failure to market content often results in no one reading it.…

 

Safer 3rd Party Access to Google Webmaster Tools

GWT

Google has just announced a new authorisation feature for webmasters who wish to share their Google Webmaster Tools account with limited administrative privileges.

Often webmasters feel hesitant when giving access to their SEO company in fear they may change things without their knowledge.…

 

Google Webmaster Help Forum Moves to Google Products Platform

new-forum

Susan Moskwa from Google announced a move of Google Webmaster Help forum to their new Product Platform.

Google Products Platform is promising better user experience and easier discussion. Marking the best answer (which Google considers one of the top priority features) will be available on the new platform.…

 

Google Analytics Update

Google Analytics Update - Feb 2012

Google has rolled out a update to Analytics, tackling interface speed and design. You can read more about it at http://analytics.blogspot.com.au/2012/02/making-google-analytics-even-speedier.html

 

Want Cheap Link Building? Think Twice!

OK, so you’ve secured some quotes for link building and SEO work, compared prices and thought about value for money. Since you don’t have time and patience for all this fancy content development, outreach and networking you decide to go with a cheap link building company or hire a few amateurs on Elance.…

 

Common Web Dev Mistakes To Make Any SEO Facepalm

Having started off as a web developer myself, I can totally empathise with a lot of issues that affect search engine optimisation on existing sites. A web developer has the complex task of building a website based on the materials they are provided.…

 

Comment Spam 2012, as worthless as in 2009

The posts I wrote about network sites and articles spinning reflect on the fact that the old school SEO is more than alive among webmasters, doesn’t matter that most of it has no effect, people are still doing it. The same can be said about comment spam and commenting software that is still being sold by the pound and small businesses are loving it, article syndication software, commenting software, you name it.…

 

Which Department should manage Social Media in 2012?

In recent times events have highlighted that perhaps not everyone is fully appreciating the beast that is social media. For instance, let’s look to Qantas and Westpac as an example.

Qantas, following its industrial disputes, temporary shutdown and subsequent negative publicity appeared to try and use social media to leverage some positive sentiment.…

 

Google Drops One Link Signal

link

The official Google search blog announced a record number of changes in February 2012. One of them is the way they interpret links after dropping one link-based signal which was used for years.

Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page.

 

Australia Ranks First in Better Life Index

According to OECD’s better life index Australia is the #1 place to live if all factors were treated with equal importance. The criteria includes: housing, income, jobs, community, education, environment, governance, health, life satisfaction, safety and work-life balance.

better-life-index-oecd

Change one of more parameters though and the order shifts in favor of another country.…

 

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