Which Department should manage Social Media in 2012?

In recent times events have highlighted that perhaps not everyone is fully appreciating the beast that is social media. For instance, let’s look to Qantas and Westpac as an example.

Qantas, following its industrial disputes, temporary shutdown and subsequent negative publicity appeared to try and use social media to leverage some positive sentiment.…

 

Google Drops One Link Signal

link

The official Google search blog announced a record number of changes in February 2012. One of them is the way they interpret links after dropping one link-based signal which was used for years.

Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page.

 

Australia Ranks First in Better Life Index

According to OECD’s better life index Australia is the #1 place to live if all factors were treated with equal importance. The criteria includes: housing, income, jobs, community, education, environment, governance, health, life satisfaction, safety and work-life balance.

better-life-index-oecd

Change one of more parameters though and the order shifts in favor of another country.…

 

Comedy Slam: How can machines tell if something is funny?

Ever wondered if Google can tell if content is funny or not? Sanketh Shetty writes about YouTube’s attempt to gauge comedy levels of video content by observing its content and comments. In summary, it’s a combination of crowd-sourced algorithm feeding (75,000 users and 700,000 votes), material recognition and comment analysis.…

 

Press Release Jargon

What are some of the most overused terms in press releases?

  • solution
  • best
  • leading
  • top
  • cloud
  • innovative
  • largest
  • innovation
  • leader
  • exclusive
  • unique
  • premier
  • fastest
  • great
  • sustainable
  • real-time
  • dynamic
  • extensive
  • innovator
  • leading provider
  • award winning
  • easy to use
We wrote a company description by using all of the above to see how it would sound:

Dejan SEO: Leader in internet marketing

As an award winning leader in propelling businesses towards a dynamic presence on the internet, Dejan SEO has earned accolades from small, medium and large organisations.…

 

Detecting Active Blogs Through User-Centric Metrics

When I was little I asked my grandfather how he makes his wooden sculptures. He told me that his job was to carve out the unneeded bits from a lump of wood. What’s left is the artwork. Google isn’t that different.…

 

Open access celebrating the tenth anniversary

An open access initiative is celebrating ten years of its activities and existence. The Open Access philosophy was firmly articulated in 2002, when the Budapest Open Access Initiative was introduced. It quickly took root in the scientific and medical communities because it offered an alternative route to research literature that was frequently closed off behind costly subscription barriers.…

 

Google Webmaster Tools Updates Search Queries

Google Webmaster Tools team updates the search queries overview by giving webmasters basic view in addition to full view which includes change values.

gwt-basic

Basic overview hides change values and focuses on impressions, clicks, CTR and average position only.

gwt-change

‘With change’ overview reveals change values for impressions, clicks, CTR and average position.…

 

Related People: Are you relevant enough?

Related People and Pages is one of the newest tools to hit Google. Google recently released a set of search options that Google+ users can take advantage of, and many SEO experts are currently experimenting with these features to best enhance their search engine exposure.…

 

Link Graph Visualisation

Dejan SEO team is working on link graph visualisation methodology in order to develop link and social network analysis framework aimed to solve risk assessment challenges, influence calculation and social graph analysis.

Link Visualisation

The big bright dot is Dejan SEO, scaling down in colour intensity with each next link connection.…

 

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