Common Web Dev Mistakes To Make Any SEO Facepalm

Having started off as a web developer myself, I can totally empathise with a lot of issues that affect search engine optimisation on existing sites. A web developer has the complex task of building a website based on the materials they are provided.…

 

Comment Spam 2012, as worthless as in 2009

The posts I wrote about network sites and articles spinning reflect on the fact that the old school SEO is more than alive among webmasters, doesn’t matter that most of it has no effect, people are still doing it. The same can be said about comment spam and commenting software that is still being sold by the pound and small businesses are loving it, article syndication software, commenting software, you name it.…

 

Which Department should manage Social Media in 2012?

In recent times events have highlighted that perhaps not everyone is fully appreciating the beast that is social media. For instance, let’s look to Qantas and Westpac as an example.

Qantas, following its industrial disputes, temporary shutdown and subsequent negative publicity appeared to try and use social media to leverage some positive sentiment.…

 

Google Drops One Link Signal

link

The official Google search blog announced a record number of changes in February 2012. One of them is the way they interpret links after dropping one link-based signal which was used for years.

Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page.

 

Australia Ranks First in Better Life Index

According to OECD’s better life index Australia is the #1 place to live if all factors were treated with equal importance. The criteria includes: housing, income, jobs, community, education, environment, governance, health, life satisfaction, safety and work-life balance.

better-life-index-oecd

Change one of more parameters though and the order shifts in favor of another country.…

 

Comedy Slam: How can machines tell if something is funny?

Ever wondered if Google can tell if content is funny or not? Sanketh Shetty writes about YouTube’s attempt to gauge comedy levels of video content by observing its content and comments. In summary, it’s a combination of crowd-sourced algorithm feeding (75,000 users and 700,000 votes), material recognition and comment analysis.…

 

Press Release Jargon

What are some of the most overused terms in press releases?

  • solution
  • best
  • leading
  • top
  • cloud
  • innovative
  • largest
  • innovation
  • leader
  • exclusive
  • unique
  • premier
  • fastest
  • great
  • sustainable
  • real-time
  • dynamic
  • extensive
  • innovator
  • leading provider
  • award winning
  • easy to use
We wrote a company description by using all of the above to see how it would sound:

Dejan SEO: Leader in internet marketing

As an award winning leader in propelling businesses towards a dynamic presence on the internet, Dejan SEO has earned accolades from small, medium and large organisations.…

 

Detecting Active Blogs Through User-Centric Metrics

When I was little I asked my grandfather how he makes his wooden sculptures. He told me that his job was to carve out the unneeded bits from a lump of wood. What’s left is the artwork. Google isn’t that different.…

 

Open access celebrating the tenth anniversary

An open access initiative is celebrating ten years of its activities and existence. The Open Access philosophy was firmly articulated in 2002, when the Budapest Open Access Initiative was introduced. It quickly took root in the scientific and medical communities because it offered an alternative route to research literature that was frequently closed off behind costly subscription barriers.…

 

Google Webmaster Tools Updates Search Queries

Google Webmaster Tools team updates the search queries overview by giving webmasters basic view in addition to full view which includes change values.

gwt-basic

Basic overview hides change values and focuses on impressions, clicks, CTR and average position only.

gwt-change

‘With change’ overview reveals change values for impressions, clicks, CTR and average position.…

 

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