How Businesses can Benefit From Social Media

Why Use Social Media? 


Businesses can take advantage of social media to :


– gain customers
– maintain customer loyalty
– promote products 
– advertise their services

social media landscape

Best Reasons to Engage Consumers Through Social Media & Benefits


This method is highly effective because it can target specific customers and can invite consumers to interact with the advertisement, as opposed to simply watching it on television or listening to it on the radio.…

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Google+ Timing

Google+ Timing is a web application which tells Google+ users more about the impact of timing on post popularity among their circles. It breaks up your posts and orders them by popularity (best hours and days of the week to post).…

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March in Keywords

Keyword visualisation compiled from the most frequently asked SEO questions and issues webmasters faced in March 2012.

March SEO Keywords

 In the period between 1st and 20th of March there were 330 questions asked while only 30 marked as answered.

Prominent keywords and phrases include:

  • big traffic change (for top URL)
  • detected unnatural links
  • message id (webmasters starting to use message IDs from Google Webmaster Tools)
  • duplicate (title tags)
  • please help me
  • how can i / how do
  • message in webmaster tools
  • I need
  • rel canonical
  • sitemap
  • weird message in
  • removal request
  • rich snippets

Source: https://groups.google.com/a/googleproductforums.com/forum/#!categories/webmasters/webmaster-tools

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Error URLs Lose PageRank

We knew it already but now Google confirms. Pages which give errors such as 404 or 500 eventually drop out of index and lose PageRank and are unable to accumulate or pass any search engine signals.

crawl errors filter

“If a URL becomes an error, for example a 404 or a 500, we will try to keep it indexed for a very limited period of time.

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Google+ Hangout Updates

One of the most popular features unveiled along with Google+ last year was the company’s innovative “Hangouts” feature which allowed up to ten friends to video chat with each other simultaneously in a conference-like format. It was so popular and well-reviewed, in fact, that competitors like Facebook were quick to unveil their own (less impressive) versions of video chat for social networking users.…

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Google Logo Depicts Sydney Harbour Bridge

google-logo-sydney-bridge

Today, Australians will see a fun new logo on Google’s home page. The new Google Doodle has been designed to celebrate 80th birthday of the Sydney Harbour Bridge.

The logo links to the following search query, which invites users to explore more about the Australian iconic bridge:

https://www.google.com/search?q=history+of+the+sydney+harbour+bridge&ct=harbor_bridge-2012-hp&oi=ddle&biw=1280&bih=868

Fun Fact

When you don’t type anything in Google search box and click on “I’m feeling lucky” you will be taken to Google’s Doodle collection.…

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2012 Brings 3 Key Improvements in Google’s Algorithm

Google is determined to level the playing field, reward good content and punish the cheaters. How will they achieve this?

There is plenty going on at Google at the moment but let’s highlight three key elements relevant to this article, even though they may not be as obvious at first:

  1. Improved spam detection
  2. Knowledge graph
  3. Social Graph
Improved Spam Detection

Web spam and aggressive SEO tend to have a domino effect due to lack of ‘justice’ and equal treatment of all websites by Google.

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