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Why Use Social Media?
Businesses can take advantage of social media to :
– gain customers
– maintain customer loyalty
– promote products
– advertise their services
Best Reasons to Engage Consumers Through Social Media & Benefits
This method is highly effective because it can target specific customers and can invite consumers to interact with the advertisement, as opposed to simply watching it on television or listening to it on the radio.…
Keyword visualisation compiled from the most frequently asked SEO questions and issues webmasters faced in March 2012.
In the period between 1st and 20th of March there were 330 questions asked while only 30 marked as answered.
Prominent keywords and phrases include:
- big traffic change (for top URL)
- detected unnatural links
- message id (webmasters starting to use message IDs from Google Webmaster Tools)
- duplicate (title tags)
- please help me
- how can i / how do
- message in webmaster tools
- I need
- rel canonical
- weird message in
- removal request
- rich snippets
From April 2012 you can expect to see faster click through from Google search results as the search engine switches to the “referrer” meta tag to handle the referring URL from organic search results. The feature will be available only in browsers which support it (e.g.…
We knew it already but now Google confirms. Pages which give errors such as 404 or 500 eventually drop out of index and lose PageRank and are unable to accumulate or pass any search engine signals.
“If a URL becomes an error, for example a 404 or a 500, we will try to keep it indexed for a very limited period of time.…
One of the most popular features unveiled along with Google+ last year was the company’s innovative “Hangouts” feature which allowed up to ten friends to video chat with each other simultaneously in a conference-like format. It was so popular and well-reviewed, in fact, that competitors like Facebook were quick to unveil their own (less impressive) versions of video chat for social networking users.…
Today, Australians will see a fun new logo on Google’s home page. The new Google Doodle has been designed to celebrate 80th birthday of the Sydney Harbour Bridge.
The logo links to the following search query, which invites users to explore more about the Australian iconic bridge:
When you don’t type anything in Google search box and click on “I’m feeling lucky” you will be taken to Google’s Doodle collection.…
Today we noticed a way to potentially inflate the amount of (not provided) keyword in Google Analytics. Traffic from links on https://www.google.com and some of its subdomains will be treated as organic traffic with the keyword (not provided) and not as referral traffic as we would expect.…
Google is determined to level the playing field, reward good content and punish the cheaters. How will they achieve this?
There is plenty going on at Google at the moment but let’s highlight three key elements relevant to this article, even though they may not be as obvious at first:
- Improved spam detection
- Knowledge graph
- Social Graph
Web spam and aggressive SEO tend to have a domino effect due to lack of ‘justice’ and equal treatment of all websites by Google.…