When Panda is Not Quite Sure

Barry Schwartz spotted a discussion on Google Webmaster Help forums revealing a letter sent to a webmaster when Panda wasn’t quite sure if it should hit or not. The case gives valuable insight into a borderline case past which we may be stretching our luck.…

 

Keeping Free Hosting Free of SPAM

Free hosting services can be a great start for newbies in the online industry. No money invested with a chance to learn how hosting and setting up a website works. Unfortunately, anything free on the net is subjected to mass spam, and Google obviously knows that.…

 

Google+ Style Guide

A helpful guide on how to use Google+ elements professionally and in line with Google’s branding guidelines.

Announcing your personal or brand presence on Google+ is important but Google wants webmasters to stay consistent in the way they use their brand.…

 

Marketing Google+ Through SERPs

This is a story about one strange search result and how Google markets Google+ via “Thank them” link below result snippets.

serp

Today I investigated a peculiar SERP snippet in Google (pictured above) showing the following string “http://profile.yahoo.com/WQCX2OP6R3IGAZHO5MGTHAYNQQ ” from many other (more relevant) terms on the page.…

 

Refining Search Engine Queries: Clustering and User Intent

Clustering

Understanding the way that search engines determine which pages to display in response to a user query can help to enlighten business owners and end users regarding the rankings and page views they receive from these search engines. A recent study conducted by Stanford University in conjunction with Google Inc [1].…

 

Simple Ways to Ensure Your Great Content Gets Seen

Disagreements over SEO content marketing are one of the hot topics, considering how hot content marketing is. Some believe that content marketing doesn’t work because they wrote a “great” piece of content and no one read it. Readers decide that a piece of content is great based on its usefulness to them, and failure to market content often results in no one reading it.…

 

Safer 3rd Party Access to Google Webmaster Tools

GWT

Google has just announced a new authorisation feature for webmasters who wish to share their Google Webmaster Tools account with limited administrative privileges.

Often webmasters feel hesitant when giving access to their SEO company in fear they may change things without their knowledge.…

 

Google Webmaster Help Forum Moves to Google Products Platform

new-forum

Susan Moskwa from Google announced a move of Google Webmaster Help forum to their new Product Platform.

Google Products Platform is promising better user experience and easier discussion. Marking the best answer (which Google considers one of the top priority features) will be available on the new platform.…

 

Google Analytics Update

Google Analytics Update - Feb 2012

Google has rolled out a update to Analytics, tackling interface speed and design. You can read more about it at http://analytics.blogspot.com.au/2012/02/making-google-analytics-even-speedier.html

 

Want Cheap Link Building? Think Twice!

OK, so you’ve secured some quotes for link building and SEO work, compared prices and thought about value for money. Since you don’t have time and patience for all this fancy content development, outreach and networking you decide to go with a cheap link building company or hire a few amateurs on Elance.…

 

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