Google to Change HTTP Referrer

From April 2012 you can expect to see faster click through from Google search results as the search engine switches to the “referrer” meta tag to handle the referring URL from organic search results. The feature will be available only in browsers which support it (e.g.…

 

Error URLs Lose PageRank

We knew it already but now Google confirms. Pages which give errors such as 404 or 500 eventually drop out of index and lose PageRank and are unable to accumulate or pass any search engine signals.

crawl errors filter

“If a URL becomes an error, for example a 404 or a 500, we will try to keep it indexed for a very limited period of time.

 

Google+ Hangout Updates

One of the most popular features unveiled along with Google+ last year was the company’s innovative “Hangouts” feature which allowed up to ten friends to video chat with each other simultaneously in a conference-like format. It was so popular and well-reviewed, in fact, that competitors like Facebook were quick to unveil their own (less impressive) versions of video chat for social networking users.…

 

Google Logo Depicts Sydney Harbour Bridge

google-logo-sydney-bridge

Today, Australians will see a fun new logo on Google’s home page. The new Google Doodle has been designed to celebrate 80th birthday of the Sydney Harbour Bridge.

The logo links to the following search query, which invites users to explore more about the Australian iconic bridge:

https://www.google.com/search?q=history+of+the+sydney+harbour+bridge&ct=harbor_bridge-2012-hp&oi=ddle&biw=1280&bih=868

Fun Fact

When you don’t type anything in Google search box and click on “I’m feeling lucky” you will be taken to Google’s Doodle collection.…

 

The Case of Inflated (not provided) in Google Analytics

Today we noticed a way to potentially inflate the amount of (not provided) keyword in Google Analytics. Traffic from links on https://www.google.com and some of its subdomains will be treated as organic traffic with the keyword (not provided) and not as referral traffic as we would expect.…

 

2012 Brings 3 Key Improvements in Google’s Algorithm

Google is determined to level the playing field, reward good content and punish the cheaters. How will they achieve this?

There is plenty going on at Google at the moment but let’s highlight three key elements relevant to this article, even though they may not be as obvious at first:

  1. Improved spam detection
  2. Knowledge graph
  3. Social Graph
Improved Spam Detection

Web spam and aggressive SEO tend to have a domino effect due to lack of ‘justice’ and equal treatment of all websites by Google.

 

Avoiding Duplicate Content Issues

Duplicate content is not a recent SEO issue, although the Google Panda update in February 2011 certainly upped the potential adverse effects duplicate content can have on a webmaster’s SEO efforts. Prior to the Panda update, the crawlers in Google’s search engine algorithm relegated duplicate content pages into a secondary index, often omitting the pages from SERPs altogether.…

 

History and Identity in the Blogosphere

Blogosphere

Blogs have become a part of our culture in the 21st century, and they are indispensable for people belonging to different walks of life. Blogs can be used for a variety of purposes, like advertising, sharing news, views and opinions, running election campaigns, marketing products etc.…

 

New +1 Button

New +1 Button

Google+ Developers Team has announced that the new +1 button design is to be rolled out to all users today.

In a recent article we explain Google’s new attitude towards product development and launch, which is now a lot more relaxed and experimental to what some might expect from such as big company.…

 

Google+ Photo Album Organiser

Google+ Photo Organiser

Finally! Google+ now features a photo album organiser with a few very handy options including sorting by time, manual ordering with drag and drop, batch delete and moving photos between albums.

In the image above you’re seeing the aftermath of many of my attempts to sort photos prior to that option resulting in a few people being deleted and amazingly replaced by random existing people over and over again (note the bottom row).…

 

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