Google Logo Depicts Sydney Harbour Bridge

google-logo-sydney-bridge

Today, Australians will see a fun new logo on Google’s home page. The new Google Doodle has been designed to celebrate 80th birthday of the Sydney Harbour Bridge.

The logo links to the following search query, which invites users to explore more about the Australian iconic bridge:

https://www.google.com/search?q=history+of+the+sydney+harbour+bridge&ct=harbor_bridge-2012-hp&oi=ddle&biw=1280&bih=868

Fun Fact

When you don’t type anything in Google search box and click on “I’m feeling lucky” you will be taken to Google’s Doodle collection.…

 

The Case of Inflated (not provided) in Google Analytics

Today we noticed a way to potentially inflate the amount of (not provided) keyword in Google Analytics. Traffic from links on https://www.google.com and some of its subdomains will be treated as organic traffic with the keyword (not provided) and not as referral traffic as we would expect.…

 

2012 Brings 3 Key Improvements in Google’s Algorithm

Google is determined to level the playing field, reward good content and punish the cheaters. How will they achieve this?

There is plenty going on at Google at the moment but let’s highlight three key elements relevant to this article, even though they may not be as obvious at first:

  1. Improved spam detection
  2. Knowledge graph
  3. Social Graph
Improved Spam Detection

Web spam and aggressive SEO tend to have a domino effect due to lack of ‘justice’ and equal treatment of all websites by Google.

 

Avoiding Duplicate Content Issues

Duplicate content is not a recent SEO issue, although the Google Panda update in February 2011 certainly upped the potential adverse effects duplicate content can have on a webmaster’s SEO efforts. Prior to the Panda update, the crawlers in Google’s search engine algorithm relegated duplicate content pages into a secondary index, often omitting the pages from SERPs altogether.…

 

History and Identity in the Blogosphere

Blogosphere

Blogs have become a part of our culture in the 21st century, and they are indispensable for people belonging to different walks of life. Blogs can be used for a variety of purposes, like advertising, sharing news, views and opinions, running election campaigns, marketing products etc.…

 

New +1 Button

New +1 Button

Google+ Developers Team has announced that the new +1 button design is to be rolled out to all users today.

In a recent article we explain Google’s new attitude towards product development and launch, which is now a lot more relaxed and experimental to what some might expect from such as big company.…

 

Google+ Photo Album Organiser

Google+ Photo Organiser

Finally! Google+ now features a photo album organiser with a few very handy options including sorting by time, manual ordering with drag and drop, batch delete and moving photos between albums.

In the image above you’re seeing the aftermath of many of my attempts to sort photos prior to that option resulting in a few people being deleted and amazingly replaced by random existing people over and over again (note the bottom row).…

 

Spelling for Long Queries

Search Quality Meeting

During the following meeting for Google’s Quality Launch Review, the team discusses how they can improve spelling correction for lengthy queries. The then-current system worked by checking the spelling of the first ten terms in a query entered into the search engine.…

 

New Set of Crawl Errors Data in GWT

When doing onsite audits and figuring out technical issues that need to be fixed we first take a look at what Google Webmaster Tools has to say, and then do the manual work. Well, the first part got a lot easier as Google announced a new set of crawl errors data in GWT[1].…

 

Guarding Personal Data in Google

Privacy

In a move that David Smith, the UK’s deputy Information Commissioner and head of data protection, said was too vague, [1] Google recently consolidated more than sixty privacy policies into one document. Since then, user privacy and how to guard personal data in things like Google search results has been a topic of much discussion.…

 

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