How to Change the Location of Your Content the Right Way

Google was very busy on their webmaster central blog yesterday, namely they published 4 posts. The most noted one was announcing a new algorithm change to fight web spam.

change of address

The other three talked about images and how Google ranks them, changes in GWT, as well as a great post explaining the best ways to move your content to a new location, which is what we are going to go over.…

 

Google Webmaster Tools Dumps Three Redundant Features

Jonathon Simon, Google webmaster trends analyst reports on three features which will be removed from Google Webmaster Tools due to low usage or redundancy.

Features to be removed in the next two weeks:

  • Subscriber Stats
  • Create robots.txt
  • Site performance

We knew that some shape or form of clean-up was coming up as Google collected feedback from the webmaster community.…

 

Breadcrumbs coming to AdWords Ads

Breadcrumb navigation for websites has been around for years to help users easily navigate and keep track of where they are on a particular section of the site. This feature can aid in:

  • Increased usability
  • Better user experience
  • Increase conversion
     

With this in mind it makes sense for Google to integrate something similar into their AdWords ad format – which they now seem to be doing in beta as first reported here by periscopix.…

 

Google Algorithm Change Directed at Webspam

Can anyone say over-optimisation? Online community has been buzzing about over-optimisation lately, but we don’t know what it is exactly or whether such penalty/update exists. But as things stand now, it seems that something similar is going to happen in a few days.…

 

Digital Summit – Atlanta

Dejan SEO is sponsoring the Digital Summit Conference… for the first time this year, to be held in Atlanta over the 9th and 10th of May. Following the success of the 2011 event, the conference is set to be the biggest event of its kind with over 50 presentations by more than 75 different speakers and almost 1,500 attendees converging on the Georgian capital.

 

Why Google Went Social

Let’s take a look at some of the confirmed ranking factors and find out the reasons behind Google’s social focus.

Social Circle

Part 2 of the Search Quality Series by Dejan SEO

Our first search quality article discusses the link graph theory, co-citation, social graph, knowledge graph and top-level spam detection techniques.…

 

How Google Reviews Ads For Safety

Because of the sheer volume of Google ads that are added to the Internet hourly, Google has set a complex system into place to help monitor these ads for safety. Google uses this review system to help protect Internet users from scams, counterfeit goods, unfair or unclear billing practices and malicious downloads that could damage computers.…

 

Crowdsourcing – A Powerful SEO Weapon

For those who are not familiar with the term crowdsourcing, it is when a group of people, small or large, contributes to a single project you are working on. That is a basic concept, but in the SEO world crowdsourcing can be used for many purposes.…

 

Exact Match Query Bug in Google

Here’s an interesting glitch in Google exact match search. The bug breaks down into two parts, one directly related to the exact match search and the other to suggested search feature.

We searched for the following (in quotes): …

 

Discovering Fake Consumer Reviews With GSRank

Researchers are working on ways to discover fake reviews by detecting organised groups of review spammers.

Fake Review Spam Formula

Researchers at University of Illinois at Chicago and Google have just introduced a new spam-fighting metric called GSRank which is a product of behavioural observation of spammer groups.…

 

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