Breadcrumbs coming to AdWords Ads

Breadcrumb navigation for websites has been around for years to help users easily navigate and keep track of where they are on a particular section of the site. This feature can aid in:

  • Increased usability
  • Better user experience
  • Increase conversion
     

With this in mind it makes sense for Google to integrate something similar into their AdWords ad format – which they now seem to be doing in beta as first reported here by periscopix.…

 

Google Algorithm Change Directed at Webspam

Can anyone say over-optimisation? Online community has been buzzing about over-optimisation lately, but we don’t know what it is exactly or whether such penalty/update exists. But as things stand now, it seems that something similar is going to happen in a few days.…

 

Digital Summit – Atlanta

Dejan SEO is sponsoring the Digital Summit Conference… for the first time this year, to be held in Atlanta over the 9th and 10th of May. Following the success of the 2011 event, the conference is set to be the biggest event of its kind with over 50 presentations by more than 75 different speakers and almost 1,500 attendees converging on the Georgian capital.

 

Why Google Went Social

Let’s take a look at some of the confirmed ranking factors and find out the reasons behind Google’s social focus.

Social Circle

Part 2 of the Search Quality Series by Dejan SEO

Our first search quality article discusses the link graph theory, co-citation, social graph, knowledge graph and top-level spam detection techniques.…

 

How Google Reviews Ads For Safety

Because of the sheer volume of Google ads that are added to the Internet hourly, Google has set a complex system into place to help monitor these ads for safety. Google uses this review system to help protect Internet users from scams, counterfeit goods, unfair or unclear billing practices and malicious downloads that could damage computers.…

 

Crowdsourcing – A Powerful SEO Weapon

For those who are not familiar with the term crowdsourcing, it is when a group of people, small or large, contributes to a single project you are working on. That is a basic concept, but in the SEO world crowdsourcing can be used for many purposes.…

 

Exact Match Query Bug in Google

Here’s an interesting glitch in Google exact match search. The bug breaks down into two parts, one directly related to the exact match search and the other to suggested search feature.

We searched for the following (in quotes): “Today we’re improving the performance of the +1 button and the” and the results seemed normal, but upon closer inspection it was clear that an exact match was missed.…

 

Discovering Fake Consumer Reviews With GSRank

Researchers are working on ways to discover fake reviews by detecting organised groups of review spammers.

Fake Review Spam Formula

Researchers at University of Illinois at Chicago and Google have just introduced a new spam-fighting metric called GSRank which is a product of behavioural observation of spammer groups.…

 

Chubby Lock Service

Chubby lock service is a distributed system meant for coarse-grained activities. Although it was initially designed for activities in Google’s distributed systems, it is currently used widely as a repository and name service for configuration information. It provides low-volume but reliable storage for loosely-coupled distributed systems made up of small machines that communicate via high-speed networks.…

 

Selective Sharing in Google+

Review of the first empirical study of Google+ platform in the context of selective sharing.

Real-World Sharing & Social Networks

Sharing information is a crucial part of human interaction and communication, however in the offline world we manage the information we disclose in a natural and effortless way.…

 

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