Education of Tomorrow, Today

Google Lecture

Engaging students and educators in Australia with Google’s tools and search education programmes.

It is a well-known fact that Google is the main and, by far, most popular search engine online, delivering reliable, incredibly fast and precise results upon every search.…

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Quick Tip – Controlling non-profitable keywords with Automated Rules

AdWords Automated Rules

 

Today’s quick tip is about using AdWords Automated Rules to pause keywords.  When used correctly, the function helps to save time, stop wasting money and eliminate underperforming keywords, thus making your AdWords account more efficient.

Under-performance Definition:

A keyword is underperforming if it has a very high cost per conversion, which eats up too large a portion of the profit. …

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Harvard and MIT offer free online education materials

Harvard University and the Massachusetts Institute of Technology (MIT) announced last week the launch of edX, a transformational partnership and initiative in online education. EdX presents a not-for-profit joint venture between these two institutions that will collaborate to “enhance campus-based teaching and learning and build a global community of online learners”, offering online versions of their classes and those of other universities.…

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SEO Experiment: Google Image Search

Our previous SEO experiments hinted at a possibility of Google (purposely?) shuffling the results out of expected pattern. This time we investigate what happens on a larger scale and use 100 images for our test.

The Experiment

We started by creating a row of numbers in Excel (1-100) and used conditional formatting to colour all the cells.…

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Ad Preview Tool – Google

If you’ve already got your ads running on Google, you may want to see that your money is being put to good use by checking where your ad is appearing in searches. The place where your ad appears is referred to as an “ad position”.…

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