Quick Tip – Controlling non-profitable keywords with Automated Rules

AdWords Automated Rules

 

Today’s quick tip is about using AdWords Automated Rules to pause keywords.  When used correctly, the function helps to save time, stop wasting money and eliminate underperforming keywords, thus making your AdWords account more efficient.

Under-performance Definition:

A keyword is underperforming if it has a very high cost per conversion, which eats up too large a portion of the profit. …

 

Google Semantic Search: It’s Alive!

We’ve been waiting for more semantic results from Google since the acquisition of Freebase. Well now it’s here!

Steps

State of Search reported on interesting types of search results starting to show in Google so we went to investigate further.

Our initial search queries were around business people, politicians and other well-known people.…

 

Webmaster Tools Redesigned and Improved

Some changes we like, some we don’t, but as far as I’m concerned, any update to Google Webmaster Tools is a welcomed update, especially if it’s goal is to improve usability.

gwt dashboard

Google just released a few changes to Webmaster Tools[1].…

 

Harvard and MIT offer free online education materials

Harvard University and the Massachusetts Institute of Technology (MIT) announced last week the launch of edX, a transformational partnership and initiative in online education. EdX presents a not-for-profit joint venture between these two institutions that will collaborate to “enhance campus-based teaching and learning and build a global community of online learners”, offering online versions of their classes and those of other universities.…

 

Backlink Reports in Google Analytics Social Reporting

What was one of the things that missed out when you log in to your Google analytics? Don’t answer, I’m sure there are tons of things we would like there or in Google Webmaster Tools, but Google thought that the best thing to add is a backlink report section.…

 

SEO Experiment: Google Image Search

Our previous SEO experiments hinted at a possibility of Google (purposely?) shuffling the results out of expected pattern. This time we investigate what happens on a larger scale and use 100 images for our test.

The Experiment

We started by creating a row of numbers in Excel (1-100) and used conditional formatting to colour all the cells.…

 

Bing Search New Design & Maybe Even More

Bing has been loyal to their look for quite some time now, but with Google making massive changes to how they look, how they display results and what results they display they probably figured it was time for them to step in and change a few things as to improve the usability.…

 

Ad Preview Tool – Google

If you’ve already got your ads running on Google, you may want to see that your money is being put to good use by checking where your ad is appearing in searches. The place where your ad appears is referred to as an “ad position”.…

 

SMX Sydney 2012

Enterprise SEODejan SEO makes regular appearances at SMX, but this time we’ve got extra goodies for you. Find us at our booth or see us present in three sessions including:

This year we’ll share key elements behind our most successful enterprise SEO campaigns.…

 

Enterprise SEO: 2012 and Beyond

Enterprise SEO Header Image

Learn about the key elements behind our most successful enterprise SEO campaigns.

Enterprise SEO brings a whole new set of challenges on top of usual set of best optimisation practices and one of the most momentous obstacles with large-scale campaigns is the sheer scale of things.…

 

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