Survey Results: Users Prefer Post-Penguin Google

We asked 2,190 Google users if they noticed any changes in Google results since Penguin. This is what they said.

Yes 22.7% - No 77.3%

Google implements countless changes and tweaks to their search results over a single year and most users don’t notice more subtle changes such as order of websites in search results.…

 

Correlation and SEO

Here’s one simple example why drawing conclusions from correlated data can be misleading:

seo correlation

As you can see we found patterns in search behaviour of Australian Google users and from the above we can conclude that “SEO” is highly correlated with “mi goreng” and “rissoles recipe”.…

 

Model large-scale bid changes with campaign bid simulator

Model large-scale bid changes with campaign bid simulator

Campaign bid simulator allows you to do the following:

  • View bid changes in aggregate and model changes – even if keywords or ad groups don’t have enough data on their own.
  • See what might happen if all your bids are either increased or decreased by a certain percentage (for example 10%).
 

100 Dollar Marketing Challenge

100 Dollar Idea

If you had only $100 to promote something, how would you spend it?

We’re looking for creative and helpful ideas for ‘marketing on a shoestring’. Tell us how you would spend $100 to get the maximum ROI. The answer we like the best will receive $100 via PayPal.…

 

Webmaster Academy – Simple Google Tutorial or Indispensable Resource?

With webmaster tools support forum, being as they are, fairly disorganized, I actually expected Google to give us something a bit more useful with more hierarchy a long time ago. Just going through some of the answer threads there can make my head hurt.…

 

PageRank Modelling Study

This is an academic study of controlled PageRank modelling of a simplified link graph in a collection of three documents.

Key Observations:

  1. Introduction of a new document into the existing collection reduces the PageRank value of existing documents
  2. Differences in PageRank value of chain-linked documents vs.
 

Wolfram | Alpha Updates

What’s new in Wolfram|Alpha? Here’s a list of the latest changes and updates rolled out in May 2012.

Wolfram Alpha Computational Knowledge Engine

NEW CURRENCY DENOMINATIONS

sample inputs:
zambia 25 ngwee coin
1 haiti gourde coin
50 ethiopia birr bill
25 east timor centavos
200 algeria dinars

CITY BOUNDARIES ON LOCAL MAPS

sample inputs:
nyc
local map of Santa Fe, NM

ENTITY-PROPERTY CHAINING

sample inputs:
population of the bordering countries of france
GDPs of the official speaking countries of mandarin chinese
tax rate of the states of hoover dam
birthdays of the discoverers of neptune
most common words in the acts of the Merchant of Venice

VENUS TRANSIT

sample inputs:
venus transit

PROPERTIES OF FALLING RAINDROPS

sample inputs:
5mm diameter rain drop
what is the average raindrop size in 3inches of rain per hour?…

 

Elliot Loney: Meet the man from the ‘Man Vs Metro’

Elliot Loney

Interview with Elliot Loney, the man in the ‘Man Vs Wild’ spoof video filmed in Melbourne, Australia.

Tell our audience a bit about you.

As long as I can remember, Ive always been the class clown – always had massive enjoment from making people laugh.…
 

Google AdWords Ad Sitelinks

If you want to get the most out of your Google ads, you will want them to include links to various pages of your website, rather than one link to the main landing page. Luckily, Google has provided the sitelinks ad extension feature, which enables you to show customers the various services you offer, with links directing them to more info.…

 

Google Suggest and Google’s Index not Working Together

In the recent barrage of updates we have seen plenty of improvements in Google search results and the way Google presents them. Now with Google knowledge graph[1] and other updates that improved search quality like character handling[2] we are expecting greatness from search results, but is that too much to expect from Google?…

 

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