Correlation Equals Causation

I have to say that I am a bit fed up with all this “correlation does not equal causation” talk and wish to bring something new to your attention.

seo correlation

Authors of awesome articles rich in research, analysis and data, often feel compelled to inject the correlation ≠ causation clause.…

 

5 Things I Love About Bing Webmaster Tools

Five awesome features and options in Bing’s ‘phoenixed’ webmaster tools and how they compare to Google Webmaster Tools.

#1 – Link Explorer

This tool allows you to slice and dice your link profile much like Open Site Explorer or Majestic SEO do.…

 

How Google’s 39 May Updates Impact SEO

Which of Google’s 39 May updates impacted SEO? This is a review of most significant changes affecting our industry. I will keep it short and sweet as I hope to save you time here.

Google Update

Here are the ones which I found most interesting:

[Links+Onsite] Deeper detection of hacked pages

This means you will no longer see hacked websites which rank for “buy viagra“.…

 

Bing Webmaster Tools Major Updates

Bing is very much underrated as a search engine. They tend to do great stuff, sure we all run up to Google, but that 10-15% of traffic you get from Bing may bring a website to success or to ruin, which is exactly why we shouldn’t ignore them.…

 

39 Totally Free Consumer Survey Results

insights

Others have paid for it but you get the data to free thanks to Google and use of advanced search queries.

 

Easier Domain Verification – But Only for GoDaddy & eNom

Unfortunately not every single one of us has the technical knowledge to edit their HTML or PHP when something is wrong on our website. In fact most people don’t have enough knowledge to setup their FTP and at the same time verify their domain ownership.…

 

Social Signal Consolidation

Is consolidation of social signals possible? Dejan SEO team investigates with a simple test including the rel=”canonical” element.

One of our recent fun graphics got a respectable amount of exposure in social media, however if we load a comment # for that URL the likes, +1′s and Digg counts would reset to zero.…

 

Google+ Local is Live

The ground breaking news that is going through everyone’s stream right now on Google+ and probably other social media is the new Google+ integration, a fancy one that by all means makes more sense than all the other updates they did in the last few months.…

 

Survey Results: Users Prefer Post-Penguin Google

We asked 2,190 Google users if they noticed any changes in Google results since Penguin. This is what they said.

Yes 22.7% - No 77.3%

Google implements countless changes and tweaks to their search results over a single year and most users don’t notice more subtle changes such as order of websites in search results.…

 

Correlation and SEO

Here’s one simple example why drawing conclusions from correlated data can be misleading:

seo correlation

As you can see we found patterns in search behaviour of Australian Google users and from the above we can conclude that “SEO” is highly correlated with “mi goreng” and “rissoles recipe”.…

 

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