Dan Petrovic Gets a Vanity URL on Google+

I heard that Google was starting to issue vanity URLs to selected few active and verified accounts so I decided to hack my own together, ahead of time.

SERP Injection Test

OK, so it’s not very useful as it doesn’t lead anywhere, but …

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Small-Scale CTR Impact on Search Results

We tested the influence of small-scale click-through-rate on position of two pages on two new domains in Google. Two freshly registered domains (A & B) were used.

What did our test involve?
1. Search Google for “keyword”
2. Click on …

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Breakfast with Google’s Search Team

When Amit Singhal was a kid he watched Star Trek and dreamed of having a computer with all the answers…

Googlers talk about the future of search, information retrieval and human-computer interaction. 

Amit suggests that questions “Where is search going?” …

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Website SEO Review Panel at PeSA 2012

At the PeSA Internet Conference in May, Dejan SEO’s Dan Petrovic joined a panel of experts to review websites in an interactive site clinic.

Website SEO Review Panel
  • Jim Stewart (Chair)
  • Dan Petrovic
  • Bhauvik Tripathi
  • Michael Jenkins


  • www.thatsliving.com.au
  • www.auditflow.com

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Experimental Methodology & Reporting for SEO

SEO Experimental Process

SEO experiments can help us gain a better understanding of how search engines operate and information gained can be used for competitive advantage. However, in order to make valid and reliable findings which can be applied to ‘real world’ projects, …

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Guest Blogging? Exercise Caution!

Have you ever done any guest blogging? Here’s a few tips on how to stay safe and avoid breaching search engine guidelines.

Choose Wisely

Google has 25,270,000,000 pages in their index. Imagine a tiny little fraction of their index to …

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The Random Google

Is Google purposely randomizing things just to mess with us? Let’s take a look at one patent and two SEO experiments.

Random Choices

In March 2011, I wrote an article outlining an interesting phenomenon I observed with PageRank distribution in a controlled …

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