Noob Guide to Online Marketing

In February last year, Oli Gardner from Unbounce published The Noob Guide to Online Marketing on SEOMoz. I was so impressed with the article and the infographic that I said I would print it out and put it up on the wall in our office.…

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Authorship Hangout

Your host, Martin Reed will guide you through authorship markup and rich snippets. We’ll be discussing impact on CTR in search results, implementation statistics and the issue of rich snippet and review spam. We’ll use real data samples in our demonstration.…

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Google Implements ‘The Bacon Number’

Google applies the Erdős number concept to the Hollywood movie industry. The new feature displays the calculation of the “shortest path” algorithm showing degrees of separation from Kevin Bacon aka “The Bacon Number”.…

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Panda & Penguin Hangout

How to do SEO within search engine quality guidelines and what to do if your traffic and rankings are affected. This will be a basic-level presentation followed by a free-form discussion and questions.…

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YouTube Wants Your Real Name

YouTube now wants to know your real identity, not just your nickname. In efforts to create a ‘single unified product’ Google is self-canonicalising at every possible step and this is just one of them.

While editing one of my recent videos, I was offered to used my real name instead of my YouTube nickname:

youtube-screenshot-step-1

As you can see my real identity was sourced from Google+ (which is known to reject profiles with made up names).…

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