SES Hong Kong – Day 1

Keynote Address: Business Optimization in a Digital Age
Avinash Kaushik
Digital Marketing Evangelist, Google

SES Hong Kong

Avinash started his presentation by announcing how digital marketing is so cheap compared to traditional marketing, and how this makes it affordable for most businesses to …

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Beware: Online Reputation Management Spam

BEWARE: Online Reputation Management Spam

You could be running a 100% whitehat site and still receive a notification of unnatural links, thanks to ORM spam.

What’s ORM?

Show the good stuff, hide the bad stuff – that’s the basic principle of online reputation management (ORM). …

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Awesome Stream Visualisation

This map shows how the stream of the XX’s new album coexist has been shared around the world. Each curve begins with a tweet, email or Facebook post and ends with the location of a new listener.

coexist

See it here: …

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Noob Guide to Online Marketing

In February last year, Oli Gardner from Unbounce published The Noob Guide to Online Marketing on SEOMoz. I was so impressed with the article and the infographic that I said I would print it out and put it up on …

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Authorship Hangout

Your host, Martin Reed will guide you through authorship markup and rich snippets. We’ll be discussing impact on CTR in search results, implementation statistics and the issue of rich snippet and review spam. We’ll use real data samples in our …

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