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Google Analytics brought on a new update to their tracking code, this one will improve the filtering and custom variables for ecommerce sites. The change is intended to help ecommerce webmasters to: “better filter, segment and categorize the revenue generating portion of your traffic.”
Other changes that come with this update include expanded filters that support page title, hostname, request URL & internal search term.…
SES Advisory Board; Founding Partner, Frontiers Digital
Eddie begun his presentation by using the example of a customer using a smartphone to do research in the store. I have heard this example many times before in the guide of the ‘walk past a coffee shop, get a discount sent to your phone’ scenario, but it was a point that needed to be told to some of the audience.…
The human thirst for knowledge is an unquenchable one. A desire that is limited by the constraints of time, with volumes and volumes of data to consume, and only one lifetime to absorb it all. An index in at the back of a book, the Dewey Decimal System and the mighty Google: all created to satisfy the need to divide the infinite mound of information, to locate the proverbial needle in the haystack.…
Keynote Address: Business Optimization in a Digital Age
Digital Marketing Evangelist, Google
Avinash started his presentation by announcing how digital marketing is so cheap compared to traditional marketing, and how this makes it affordable for most businesses to really create an amazing experience online for their potential customers.…
You could be running a 100% whitehat site and still receive a notification of unnatural links, thanks to ORM spam.What’s ORM?
Show the good stuff, hide the bad stuff – that’s the basic principle of online reputation management (ORM). Search engine results are a big part of what ORM process involves and some companies will do anything to get a bad review out of search results.…
Hangout participants will be given one website at a time and only five minutes to find SEO problems.When is it?
Date: Thursday, 27 Sep 2012
Time: 7pm Brisbane Time (Check the event page for your time zone)
Panel: Martin Reed, Chris Butterworth