New Filtering and Custom Variable Options for eCommerce sites

Goggle Analytics New Filtering

Google Analytics brought on a new update to their tracking code, this one will improve the filtering and custom variables for ecommerce sites. The change is intended to help ecommerce webmasters to: “better filter, segment and categorize the revenue generating portion of your traffic.”

Other changes that come with this update include expanded filters that support page title, hostname, request URL & internal search term.…

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SES Hong Kong – The Inbound Marketing Cookbook

Eddie Choi
SES Advisory Board; Founding Partner, Frontiers Digital

Eddie begun his presentation by using the example of a customer using a smartphone to do research in the store. I have heard this example many times before in the guide of the ‘walk past a coffee shop, get a discount sent to your phone’ scenario, but it was a point that needed to be told to some of the audience.…

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The Future of Search: Our Window to Knowledge

Future of Search

The human thirst for knowledge is an unquenchable one. A desire that is limited by the constraints of time, with volumes and volumes of data to consume, and only one lifetime to absorb it all. An index in at the back of a book, the Dewey Decimal System and the mighty Google: all created to satisfy the need to divide the infinite mound of information, to locate the proverbial needle in the haystack.…

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SES Hong Kong – Day 1

Keynote Address: Business Optimization in a Digital Age
Avinash Kaushik
Digital Marketing Evangelist, Google

SES Hong Kong

Avinash started his presentation by announcing how digital marketing is so cheap compared to traditional marketing, and how this makes it affordable for most businesses to really create an amazing experience online for their potential customers.…

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Beware: Online Reputation Management Spam

BEWARE: Online Reputation Management Spam

You could be running a 100% whitehat site and still receive a notification of unnatural links, thanks to ORM spam.

What’s ORM?

Show the good stuff, hide the bad stuff – that’s the basic principle of online reputation management (ORM). Search engine results are a big part of what ORM process involves and some companies will do anything to get a bad review out of search results.…

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Live SEO Audit

Hangout participants will be given one website at a time and only five minutes to find SEO problems.

When is it?

Date: Thursday, 27 Sep 2012
Time: 7pm Brisbane Time (Check the event page for your time zone)
Panel: Martin Reed, Chris Butterworth

Join or Watch Live:

Circle us on Google+: google.com/+DejanSEO for your hangout invitation
Join: Event Page
Watch Live: You will be able to watch the hangout streamed live and as a recording after the event on this page.…

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