SES Hong Kong Day 1 – Cross-border SEO

Glen Shu

Glen Chu
Co-Founder, Digital Butter

Glen opened up by offering the advice that with content, website owners should write as if they are talking to someone in plain language. I suppose this enhances the users ability to engage with the …

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SES Hong Kong – Day 1

Keynote Address: Business Optimization in a Digital Age
Avinash Kaushik
Digital Marketing Evangelist, Google

SES Hong Kong

Avinash started his presentation by announcing how digital marketing is so cheap compared to traditional marketing, and how this makes it affordable for most businesses to …

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Beware: Online Reputation Management Spam

BEWARE: Online Reputation Management Spam

You could be running a 100% whitehat site and still receive a notification of unnatural links, thanks to ORM spam.

What’s ORM?

Show the good stuff, hide the bad stuff – that’s the basic principle of online reputation management (ORM). …

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