What’s an average CTR for the 1st position in Google?

We analysed 7825 keywords across 172 domains and the average click-through rate (CTR) for the first position in Google was 36.15%.

Average CTR 1st Result

Analysis Explanation

Using a CTR analysis tool which works directly with Google Webmaster Tool data export we observed thousands of different keywords and how their position impacts the click-through rate (CTR) from search results.…

 

Rich Snippet Guidelines Published

As with everything Google does, sooner or later they release a guide or guidelines for the right way of doing things. This time they released the guidelines for something that was long overdue, rich snippets.

rich snippets

The new post published on GWT blog presents the idea of rich snippet guidelines with some short examples.…

 

SEO Industry: Issues and Standards

 

There are many great SEO companies out there, but for every good one there are two bad ones. How can a business owner make the right choice? How do we ensure the highest possible quality standards in our industry?

Expert Panel Discussion Items:
- What is SEO?…

 

Google Tag Manager is Here

Google finally got around to address the issues of tags. As you know too many tags are not good for your site, on the contrary a few won’t help you much, well, it seems that Google has found a solution for us in the form of Google Tag Manager.…

 

Authorship: Messing Up Your Rankings

Your ranking data could be skewed since the introduction of authorship suggestions. In this article we investigate how this could happen.

Major SEO portals have recently covered the “hidden benefit of authorship” where users who return back to results after reading your article are presented with additional three articles written by you.…

 

SES Hong Kong Day 1 – Mike Grehan

Link building tools and tactics.

Mike Grehan
Global VP Content, Incisive Media

Author of Search Engine Marketing Book: The essential best practice guide

Mike opened his expert talk on link building with a little walk down memory lane, using an anecdote about Alta Vista and how easy it was to manipulate rankings in the good old days by keyword stuffing.…

 

SES Hong Kong Day 1 – Richard Mabey presentation

The Keyword Optimization Loop: How to choose and keep choosing the best keywords to drive traffic to your website.

Richard Mabey
CEO & Managing Director, The Egg

Richard Mabey - CEO of The Egg, Hong Kong based digital marketing agency

Richard started out with some of the basics of search; explaining the difference between transactional, informational and navigational searches.…

 

Dispelling the Myth of Authorship Impact on CTR

I want to begin this post with its high-sounding title by bucking the trend regarding what the worldwide SEO community says and regarding what I generally claim. In a certain sense I am going against what I myself believe, but that is precisely the point: “What we believe in and our general convictions cannot be applied to SEO or to data analysis”.…

 

Structured Data Testing Tool Available in GWT

Google once again made it easier for webmasters to make sure that their rich snippets are up to standards by improving the rich snippet testing tool into structured data testing tool.

Google Structured Data Testing Tool

New post was published at GWT blog to announce the release of this new shiny improvement that brings the following to the table:

-          Better display of rich snippet in the testing tool, made to resemble how we see them in search results

-          More languages added

-          New visual design

You can have some fun with the testing tool, trying out rich snippets before you place them on your site or you can try out different examples gives in the structured data tool as previews.…

 

SES Hong Kong Day 1 – Cross-border SEO

Glen Shu

Glen Chu
Co-Founder, Digital Butter

Glen opened up by offering the advice that with content, website owners should write as if they are talking to someone in plain language. I suppose this enhances the users ability to engage with the on-site content, rather than having to refer to other sites to decode jargon.…

 

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