SES Hong Kong Day 1 – Richard Mabey presentation

The Keyword Optimization Loop: How to choose and keep choosing the best keywords to drive traffic to your website.

Richard Mabey
CEO & Managing Director, The Egg

Richard Mabey - CEO of The Egg, Hong Kong based digital marketing agency

Richard started out with some of the basics of search; explaining the difference between transactional, informational and navigational searches.…

 

Dispelling the Myth of Authorship Impact on CTR

I want to begin this post with its high-sounding title by bucking the trend regarding what the worldwide SEO community says and regarding what I generally claim. In a certain sense I am going against what I myself believe, but that is precisely the point: “What we believe in and our general convictions cannot be applied to SEO or to data analysis”.…

 

Structured Data Testing Tool Available in GWT

Google once again made it easier for webmasters to make sure that their rich snippets are up to standards by improving the rich snippet testing tool into structured data testing tool.

Google Structured Data Testing Tool

New post was published at GWT blog to announce the release of this new shiny improvement that brings the following to the table:

-          Better display of rich snippet in the testing tool, made to resemble how we see them in search results

-          More languages added

-          New visual design

You can have some fun with the testing tool, trying out rich snippets before you place them on your site or you can try out different examples gives in the structured data tool as previews.…

 

SES Hong Kong Day 1 – Cross-border SEO

Glen Shu

Glen Chu
Co-Founder, Digital Butter

Glen opened up by offering the advice that with content, website owners should write as if they are talking to someone in plain language. I suppose this enhances the users ability to engage with the on-site content, rather than having to refer to other sites to decode jargon.…

 

Meta Tags are Back, But Only For News Sites

Meta Keywords for News Sites

Google rolls out Panda, Penguin and a bunch of other updates to get us away from spam, well we stopped using keyword meta tags a few years back, but guess what, meta tags are back, but as it seems, only for news sites.…

 

New Filtering and Custom Variable Options for eCommerce sites

Goggle Analytics New Filtering

Google Analytics brought on a new update to their tracking code, this one will improve the filtering and custom variables for ecommerce sites. The change is intended to help ecommerce webmasters to: “better filter, segment and categorize the revenue generating portion of your traffic.”

Other changes that come with this update include expanded filters that support page title, hostname, request URL & internal search term.…

 

SES Hong Kong – The Inbound Marketing Cookbook

Eddie Choi
SES Advisory Board; Founding Partner, Frontiers Digital

Eddie begun his presentation by using the example of a customer using a smartphone to do research in the store. I have heard this example many times before in the guide of the ‘walk past a coffee shop, get a discount sent to your phone’ scenario, but it was a point that needed to be told to some of the audience.…

 

The Future of Search: Our Window to Knowledge

Future of Search

The human thirst for knowledge is an unquenchable one. A desire that is limited by the constraints of time, with volumes and volumes of data to consume, and only one lifetime to absorb it all. An index in at the back of a book, the Dewey Decimal System and the mighty Google: all created to satisfy the need to divide the infinite mound of information, to locate the proverbial needle in the haystack.…

 

Masterclass in Strategic Leadership

leadership-masterclass

Last week we were very lucky to be part of the Masterclass which was put together by Business Southbank and included a generous breakfast but more importantly a very inspiring Masterclass run by Dr Neil Carrington, CEO, ACT for kids.…

 

SES Hong Kong – Day 1

Keynote Address: Business Optimization in a Digital Age
Avinash Kaushik
Digital Marketing Evangelist, Google

SES Hong Kong

Avinash started his presentation by announcing how digital marketing is so cheap compared to traditional marketing, and how this makes it affordable for most businesses to really create an amazing experience online for their potential customers.…

 

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